Environment Agency calls for green ‘revolution’

Boris Johnson’s government must invest in a new “sustainable industrial revolution” to deliver the recovery of nature and the climate, the chairs of two of its agencies have urged.

The Environment Agency’s Emma Howard Boyd and Natural England chairman Tony Juniper have called on new prime minister to make environmental issues a top priority.

And they have warned that where once environmental harm was seen as “the price of progress”, it is now apparent that a failure to reverse damage to nature, water quality, wildlife losses and climate change will halt progress.

Global scale

“A healthy environment is a necessary condition of a stable economy,” they say in a comment piece published on the Green Alliance website.

Their call comes as parts of the UK battle floods in the wake of a record-breaking heatwave, both extreme weather events which are becoming more likely in the face of climate change.

They warn that there is a pressing need to take action to avoid the biggest global-scale loss of species in more than 60 million years, in what has been described as the sixth mass extinction.

Ms Howard Boyd and Mr Juniper welcomed moves by Mr Johnson to back the new net zero emissions target to tackle climate change, which his predecessor Theresa May set into law before she left office.

But they warned “it is not, however, enough to say ‘we will leave the environment in a better state’, we need to also invest in delivery”.

Leadership

They called for the government to use the forthcoming spending review to invest in environmental recovery, which they argue would provide opportunities to deliver new clean tech and sustainable agriculture.

“We are convinced that now is the time to find the resources needed for the recovery of natural systems that sustain our society and economy,” the agency leaders said.

“A healthy environment is a necessary condition of a stable economy, making the recovery of the environment a sound economic investment.

“It would create huge opportunities to develop clean technologies and new forms of sustainable agriculture. It would also bolster the City of London’s leadership in green finance.

Wildlife

“This country was the cradle of the Industrial Revolution and, at this critical juncture in the world’s future, now is the time to act and enable the UK to lead once again in a new Sustainable Industrial Revolution.

“If we invest in the recovery of nature and climate we know that it will increase long-term stability for our health, security and prosperity.

“This is the new reality and the present imperative. It is not, as some would see it, an optional ‘green’ choice that we can only afford in the good times.”

Measures to help the environment have public backing, and people are “rightly expecting action”, they added.

The Environment Agency and Natural England are public bodies with responsibility for areas including waste, pollution, water quality, flooding, wildlife and landscapes.

This Author

Emily Beament is the PA environment correspondent.

Was this the world’s hottest July?

This July is set to be the joint-warmest month on record for the world – and may even be the hottest ever seen, provisional figures indicate.

Figures suggest global average temperatures for the month will be “on a par with and possibly marginally higher” than those seen in July 2016, the previous warmest July – and warmest month overall – on record.

The assessment shows that July 2019 will have been around 1.2C (2.16F) above pre-industrial levels.

Hottest

The provisional assessment is based on data for July 1 to 29 from the European Union’s Copernicus Climate Change Service (C3S) and the European Centre for Medium-Range Weather Forecasts.

Final, confirmed data for the month will be published on Monday.

The difference in temperatures between the months of July 2016 and 2019 in the assessment is smaller than the difference typically seen between the various sets of global data which the analysis uses, the experts said.

July is not alone in being hot, with all the months of 2019 so far ranking among the four warmest for their time of year, they said.

The latest figures come after June 2019 was recorded as the hottest June in the records.

Swallow

Record-breaking heatwaves gripped parts of the northern hemisphere in July, with the UK seeing a new high temperature of 38.7C (101.66F) set in Cambridge on Thursday July 25 as the country sweltered in the heat.

Belgium, Germany and the Netherlands also saw national records broken as exceptionally high temperatures gripped large parts of central and western Europe last week.

Earlier in the month, parts of the US suffered record-breaking hot conditions.

Prof Richard Allan, professor of climate science at the University of Reading, said: “Months which break the global temperature record, such as July 2016 and June and July 2019, are now the expectation rather than a surprise since this is entirely consistent with the increases in atmospheric carbon dioxide caused by human activities.

“Just as one swallow does not make a summer, one record month does not tell us much on its own since the fickle nature of weather systems and the slow sloshing about of the ocean can sometimes temporarily warm or cool the planet.

Fundamental

“However, the clustering of recent record hot years and months, the longer-term warming trend and our understanding of the physics of the atmosphere and oceans confirms that our climate is heating up, it’s our fault and the way to stop this is to reduce and begin removing emissions of greenhouse gases.”

Prof Dann Mitchell, associate professor of atmosphere science at the University of Bristol, said the current global data showed July was “probably the warmest on record”.

“The warming trend is clear and the scientific evidence robustly points to this being caused by human induced climate change.”

He warned: “A 1.2C increase in global temperature, as reported for this July, almost certainly means an even higher increase in temperature over land, and cities, which are known to warm faster than the oceans.”

Tens of thousands of people can die prematurely in heatwaves and such incidents were projected to get significantly worse in the future, so “fundamental infrastructure changes” are needed to adapt to climate change.

This Author

Emily Beament is the PA environment correspondent. Image: Mr.TinDC. “So hot! My neighborhood in Columbia Heights definitely runs on the warm side. Thermometer not in direct sunlight.”

Environment Agency calls for green ‘revolution’

Boris Johnson’s government must invest in a new “sustainable industrial revolution” to deliver the recovery of nature and the climate, the chairs of two of its agencies have urged.

The Environment Agency’s Emma Howard Boyd and Natural England chairman Tony Juniper have called on new prime minister to make environmental issues a top priority.

And they have warned that where once environmental harm was seen as “the price of progress”, it is now apparent that a failure to reverse damage to nature, water quality, wildlife losses and climate change will halt progress.

Global scale

“A healthy environment is a necessary condition of a stable economy,” they say in a comment piece published on the Green Alliance website.

Their call comes as parts of the UK battle floods in the wake of a record-breaking heatwave, both extreme weather events which are becoming more likely in the face of climate change.

They warn that there is a pressing need to take action to avoid the biggest global-scale loss of species in more than 60 million years, in what has been described as the sixth mass extinction.

Ms Howard Boyd and Mr Juniper welcomed moves by Mr Johnson to back the new net zero emissions target to tackle climate change, which his predecessor Theresa May set into law before she left office.

But they warned “it is not, however, enough to say ‘we will leave the environment in a better state’, we need to also invest in delivery”.

Leadership

They called for the government to use the forthcoming spending review to invest in environmental recovery, which they argue would provide opportunities to deliver new clean tech and sustainable agriculture.

“We are convinced that now is the time to find the resources needed for the recovery of natural systems that sustain our society and economy,” the agency leaders said.

“A healthy environment is a necessary condition of a stable economy, making the recovery of the environment a sound economic investment.

“It would create huge opportunities to develop clean technologies and new forms of sustainable agriculture. It would also bolster the City of London’s leadership in green finance.

Wildlife

“This country was the cradle of the Industrial Revolution and, at this critical juncture in the world’s future, now is the time to act and enable the UK to lead once again in a new Sustainable Industrial Revolution.

“If we invest in the recovery of nature and climate we know that it will increase long-term stability for our health, security and prosperity.

“This is the new reality and the present imperative. It is not, as some would see it, an optional ‘green’ choice that we can only afford in the good times.”

Measures to help the environment have public backing, and people are “rightly expecting action”, they added.

The Environment Agency and Natural England are public bodies with responsibility for areas including waste, pollution, water quality, flooding, wildlife and landscapes.

This Author

Emily Beament is the PA environment correspondent.

Was this the world’s hottest July?

This July is set to be the joint-warmest month on record for the world – and may even be the hottest ever seen, provisional figures indicate.

Figures suggest global average temperatures for the month will be “on a par with and possibly marginally higher” than those seen in July 2016, the previous warmest July – and warmest month overall – on record.

The assessment shows that July 2019 will have been around 1.2C (2.16F) above pre-industrial levels.

Hottest

The provisional assessment is based on data for July 1 to 29 from the European Union’s Copernicus Climate Change Service (C3S) and the European Centre for Medium-Range Weather Forecasts.

Final, confirmed data for the month will be published on Monday.

The difference in temperatures between the months of July 2016 and 2019 in the assessment is smaller than the difference typically seen between the various sets of global data which the analysis uses, the experts said.

July is not alone in being hot, with all the months of 2019 so far ranking among the four warmest for their time of year, they said.

The latest figures come after June 2019 was recorded as the hottest June in the records.

Swallow

Record-breaking heatwaves gripped parts of the northern hemisphere in July, with the UK seeing a new high temperature of 38.7C (101.66F) set in Cambridge on Thursday July 25 as the country sweltered in the heat.

Belgium, Germany and the Netherlands also saw national records broken as exceptionally high temperatures gripped large parts of central and western Europe last week.

Earlier in the month, parts of the US suffered record-breaking hot conditions.

Prof Richard Allan, professor of climate science at the University of Reading, said: “Months which break the global temperature record, such as July 2016 and June and July 2019, are now the expectation rather than a surprise since this is entirely consistent with the increases in atmospheric carbon dioxide caused by human activities.

“Just as one swallow does not make a summer, one record month does not tell us much on its own since the fickle nature of weather systems and the slow sloshing about of the ocean can sometimes temporarily warm or cool the planet.

Fundamental

“However, the clustering of recent record hot years and months, the longer-term warming trend and our understanding of the physics of the atmosphere and oceans confirms that our climate is heating up, it’s our fault and the way to stop this is to reduce and begin removing emissions of greenhouse gases.”

Prof Dann Mitchell, associate professor of atmosphere science at the University of Bristol, said the current global data showed July was “probably the warmest on record”.

“The warming trend is clear and the scientific evidence robustly points to this being caused by human induced climate change.”

He warned: “A 1.2C increase in global temperature, as reported for this July, almost certainly means an even higher increase in temperature over land, and cities, which are known to warm faster than the oceans.”

Tens of thousands of people can die prematurely in heatwaves and such incidents were projected to get significantly worse in the future, so “fundamental infrastructure changes” are needed to adapt to climate change.

This Author

Emily Beament is the PA environment correspondent. Image: Mr.TinDC. “So hot! My neighborhood in Columbia Heights definitely runs on the warm side. Thermometer not in direct sunlight.”

Environment Agency calls for green ‘revolution’

Boris Johnson’s government must invest in a new “sustainable industrial revolution” to deliver the recovery of nature and the climate, the chairs of two of its agencies have urged.

The Environment Agency’s Emma Howard Boyd and Natural England chairman Tony Juniper have called on new prime minister to make environmental issues a top priority.

And they have warned that where once environmental harm was seen as “the price of progress”, it is now apparent that a failure to reverse damage to nature, water quality, wildlife losses and climate change will halt progress.

Global scale

“A healthy environment is a necessary condition of a stable economy,” they say in a comment piece published on the Green Alliance website.

Their call comes as parts of the UK battle floods in the wake of a record-breaking heatwave, both extreme weather events which are becoming more likely in the face of climate change.

They warn that there is a pressing need to take action to avoid the biggest global-scale loss of species in more than 60 million years, in what has been described as the sixth mass extinction.

Ms Howard Boyd and Mr Juniper welcomed moves by Mr Johnson to back the new net zero emissions target to tackle climate change, which his predecessor Theresa May set into law before she left office.

But they warned “it is not, however, enough to say ‘we will leave the environment in a better state’, we need to also invest in delivery”.

Leadership

They called for the government to use the forthcoming spending review to invest in environmental recovery, which they argue would provide opportunities to deliver new clean tech and sustainable agriculture.

“We are convinced that now is the time to find the resources needed for the recovery of natural systems that sustain our society and economy,” the agency leaders said.

“A healthy environment is a necessary condition of a stable economy, making the recovery of the environment a sound economic investment.

“It would create huge opportunities to develop clean technologies and new forms of sustainable agriculture. It would also bolster the City of London’s leadership in green finance.

Wildlife

“This country was the cradle of the Industrial Revolution and, at this critical juncture in the world’s future, now is the time to act and enable the UK to lead once again in a new Sustainable Industrial Revolution.

“If we invest in the recovery of nature and climate we know that it will increase long-term stability for our health, security and prosperity.

“This is the new reality and the present imperative. It is not, as some would see it, an optional ‘green’ choice that we can only afford in the good times.”

Measures to help the environment have public backing, and people are “rightly expecting action”, they added.

The Environment Agency and Natural England are public bodies with responsibility for areas including waste, pollution, water quality, flooding, wildlife and landscapes.

This Author

Emily Beament is the PA environment correspondent.

Was this the world’s hottest July?

This July is set to be the joint-warmest month on record for the world – and may even be the hottest ever seen, provisional figures indicate.

Figures suggest global average temperatures for the month will be “on a par with and possibly marginally higher” than those seen in July 2016, the previous warmest July – and warmest month overall – on record.

The assessment shows that July 2019 will have been around 1.2C (2.16F) above pre-industrial levels.

Hottest

The provisional assessment is based on data for July 1 to 29 from the European Union’s Copernicus Climate Change Service (C3S) and the European Centre for Medium-Range Weather Forecasts.

Final, confirmed data for the month will be published on Monday.

The difference in temperatures between the months of July 2016 and 2019 in the assessment is smaller than the difference typically seen between the various sets of global data which the analysis uses, the experts said.

July is not alone in being hot, with all the months of 2019 so far ranking among the four warmest for their time of year, they said.

The latest figures come after June 2019 was recorded as the hottest June in the records.

Swallow

Record-breaking heatwaves gripped parts of the northern hemisphere in July, with the UK seeing a new high temperature of 38.7C (101.66F) set in Cambridge on Thursday July 25 as the country sweltered in the heat.

Belgium, Germany and the Netherlands also saw national records broken as exceptionally high temperatures gripped large parts of central and western Europe last week.

Earlier in the month, parts of the US suffered record-breaking hot conditions.

Prof Richard Allan, professor of climate science at the University of Reading, said: “Months which break the global temperature record, such as July 2016 and June and July 2019, are now the expectation rather than a surprise since this is entirely consistent with the increases in atmospheric carbon dioxide caused by human activities.

“Just as one swallow does not make a summer, one record month does not tell us much on its own since the fickle nature of weather systems and the slow sloshing about of the ocean can sometimes temporarily warm or cool the planet.

Fundamental

“However, the clustering of recent record hot years and months, the longer-term warming trend and our understanding of the physics of the atmosphere and oceans confirms that our climate is heating up, it’s our fault and the way to stop this is to reduce and begin removing emissions of greenhouse gases.”

Prof Dann Mitchell, associate professor of atmosphere science at the University of Bristol, said the current global data showed July was “probably the warmest on record”.

“The warming trend is clear and the scientific evidence robustly points to this being caused by human induced climate change.”

He warned: “A 1.2C increase in global temperature, as reported for this July, almost certainly means an even higher increase in temperature over land, and cities, which are known to warm faster than the oceans.”

Tens of thousands of people can die prematurely in heatwaves and such incidents were projected to get significantly worse in the future, so “fundamental infrastructure changes” are needed to adapt to climate change.

This Author

Emily Beament is the PA environment correspondent. Image: Mr.TinDC. “So hot! My neighborhood in Columbia Heights definitely runs on the warm side. Thermometer not in direct sunlight.”

Environment Agency calls for green ‘revolution’

Boris Johnson’s government must invest in a new “sustainable industrial revolution” to deliver the recovery of nature and the climate, the chairs of two of its agencies have urged.

The Environment Agency’s Emma Howard Boyd and Natural England chairman Tony Juniper have called on new prime minister to make environmental issues a top priority.

And they have warned that where once environmental harm was seen as “the price of progress”, it is now apparent that a failure to reverse damage to nature, water quality, wildlife losses and climate change will halt progress.

Global scale

“A healthy environment is a necessary condition of a stable economy,” they say in a comment piece published on the Green Alliance website.

Their call comes as parts of the UK battle floods in the wake of a record-breaking heatwave, both extreme weather events which are becoming more likely in the face of climate change.

They warn that there is a pressing need to take action to avoid the biggest global-scale loss of species in more than 60 million years, in what has been described as the sixth mass extinction.

Ms Howard Boyd and Mr Juniper welcomed moves by Mr Johnson to back the new net zero emissions target to tackle climate change, which his predecessor Theresa May set into law before she left office.

But they warned “it is not, however, enough to say ‘we will leave the environment in a better state’, we need to also invest in delivery”.

Leadership

They called for the government to use the forthcoming spending review to invest in environmental recovery, which they argue would provide opportunities to deliver new clean tech and sustainable agriculture.

“We are convinced that now is the time to find the resources needed for the recovery of natural systems that sustain our society and economy,” the agency leaders said.

“A healthy environment is a necessary condition of a stable economy, making the recovery of the environment a sound economic investment.

“It would create huge opportunities to develop clean technologies and new forms of sustainable agriculture. It would also bolster the City of London’s leadership in green finance.

Wildlife

“This country was the cradle of the Industrial Revolution and, at this critical juncture in the world’s future, now is the time to act and enable the UK to lead once again in a new Sustainable Industrial Revolution.

“If we invest in the recovery of nature and climate we know that it will increase long-term stability for our health, security and prosperity.

“This is the new reality and the present imperative. It is not, as some would see it, an optional ‘green’ choice that we can only afford in the good times.”

Measures to help the environment have public backing, and people are “rightly expecting action”, they added.

The Environment Agency and Natural England are public bodies with responsibility for areas including waste, pollution, water quality, flooding, wildlife and landscapes.

This Author

Emily Beament is the PA environment correspondent.

Was this the world’s hottest July?

This July is set to be the joint-warmest month on record for the world – and may even be the hottest ever seen, provisional figures indicate.

Figures suggest global average temperatures for the month will be “on a par with and possibly marginally higher” than those seen in July 2016, the previous warmest July – and warmest month overall – on record.

The assessment shows that July 2019 will have been around 1.2C (2.16F) above pre-industrial levels.

Hottest

The provisional assessment is based on data for July 1 to 29 from the European Union’s Copernicus Climate Change Service (C3S) and the European Centre for Medium-Range Weather Forecasts.

Final, confirmed data for the month will be published on Monday.

The difference in temperatures between the months of July 2016 and 2019 in the assessment is smaller than the difference typically seen between the various sets of global data which the analysis uses, the experts said.

July is not alone in being hot, with all the months of 2019 so far ranking among the four warmest for their time of year, they said.

The latest figures come after June 2019 was recorded as the hottest June in the records.

Swallow

Record-breaking heatwaves gripped parts of the northern hemisphere in July, with the UK seeing a new high temperature of 38.7C (101.66F) set in Cambridge on Thursday July 25 as the country sweltered in the heat.

Belgium, Germany and the Netherlands also saw national records broken as exceptionally high temperatures gripped large parts of central and western Europe last week.

Earlier in the month, parts of the US suffered record-breaking hot conditions.

Prof Richard Allan, professor of climate science at the University of Reading, said: “Months which break the global temperature record, such as July 2016 and June and July 2019, are now the expectation rather than a surprise since this is entirely consistent with the increases in atmospheric carbon dioxide caused by human activities.

“Just as one swallow does not make a summer, one record month does not tell us much on its own since the fickle nature of weather systems and the slow sloshing about of the ocean can sometimes temporarily warm or cool the planet.

Fundamental

“However, the clustering of recent record hot years and months, the longer-term warming trend and our understanding of the physics of the atmosphere and oceans confirms that our climate is heating up, it’s our fault and the way to stop this is to reduce and begin removing emissions of greenhouse gases.”

Prof Dann Mitchell, associate professor of atmosphere science at the University of Bristol, said the current global data showed July was “probably the warmest on record”.

“The warming trend is clear and the scientific evidence robustly points to this being caused by human induced climate change.”

He warned: “A 1.2C increase in global temperature, as reported for this July, almost certainly means an even higher increase in temperature over land, and cities, which are known to warm faster than the oceans.”

Tens of thousands of people can die prematurely in heatwaves and such incidents were projected to get significantly worse in the future, so “fundamental infrastructure changes” are needed to adapt to climate change.

This Author

Emily Beament is the PA environment correspondent. Image: Mr.TinDC. “So hot! My neighborhood in Columbia Heights definitely runs on the warm side. Thermometer not in direct sunlight.”

Environment Agency calls for green ‘revolution’

Boris Johnson’s government must invest in a new “sustainable industrial revolution” to deliver the recovery of nature and the climate, the chairs of two of its agencies have urged.

The Environment Agency’s Emma Howard Boyd and Natural England chairman Tony Juniper have called on new prime minister to make environmental issues a top priority.

And they have warned that where once environmental harm was seen as “the price of progress”, it is now apparent that a failure to reverse damage to nature, water quality, wildlife losses and climate change will halt progress.

Global scale

“A healthy environment is a necessary condition of a stable economy,” they say in a comment piece published on the Green Alliance website.

Their call comes as parts of the UK battle floods in the wake of a record-breaking heatwave, both extreme weather events which are becoming more likely in the face of climate change.

They warn that there is a pressing need to take action to avoid the biggest global-scale loss of species in more than 60 million years, in what has been described as the sixth mass extinction.

Ms Howard Boyd and Mr Juniper welcomed moves by Mr Johnson to back the new net zero emissions target to tackle climate change, which his predecessor Theresa May set into law before she left office.

But they warned “it is not, however, enough to say ‘we will leave the environment in a better state’, we need to also invest in delivery”.

Leadership

They called for the government to use the forthcoming spending review to invest in environmental recovery, which they argue would provide opportunities to deliver new clean tech and sustainable agriculture.

“We are convinced that now is the time to find the resources needed for the recovery of natural systems that sustain our society and economy,” the agency leaders said.

“A healthy environment is a necessary condition of a stable economy, making the recovery of the environment a sound economic investment.

“It would create huge opportunities to develop clean technologies and new forms of sustainable agriculture. It would also bolster the City of London’s leadership in green finance.

Wildlife

“This country was the cradle of the Industrial Revolution and, at this critical juncture in the world’s future, now is the time to act and enable the UK to lead once again in a new Sustainable Industrial Revolution.

“If we invest in the recovery of nature and climate we know that it will increase long-term stability for our health, security and prosperity.

“This is the new reality and the present imperative. It is not, as some would see it, an optional ‘green’ choice that we can only afford in the good times.”

Measures to help the environment have public backing, and people are “rightly expecting action”, they added.

The Environment Agency and Natural England are public bodies with responsibility for areas including waste, pollution, water quality, flooding, wildlife and landscapes.

This Author

Emily Beament is the PA environment correspondent.

Veg burger ban chips away at climate beef

The European Union was asked to ban labels like ‘veggie burger’ and ‘vegan sausage’ for meat-free products earlier this year. Many thought, amid Brexit chaos, that that was a strangely banal thing to be discussing. 

The amusing suggestion to exclude commonly used, conventional names has been called undemocratic, confusing, unnecessary, anti-innovation and etymologically unsound (‘sausage’ means ‘seasoned with salt’, nothing to do with any meat).

Headlines from “Veggie disc anyone? Europe plans to ban ‘veggie burger’ ” to “Europe heroically defends itself against veggie burgers” swept through the UK press, with journalists siding with animal welfare organisations protesting the suggested measures.

Consequences

The proposals are motivated by the economical concerns of the meat industry rather than the alleged customer confusion about buying meat-free products, the evidence of which we are still waiting to see.

Despite the amusing aspect of this story, there would be some serious consequences if by some miracle these ludicrous plans are implemented, as excessive administrative burdens would be caused to all public entities as this environmentally-friendly lifestyle is being attacked.

The Vegan Society has been campaigning in this area and has highlighted the proposals would not only impact vegans, but also public authorities that currently serve vegan food, such as government departments, health providers, education establishments, police forces and prisons.

The charity has legally challenged the plans in a formal letter to EU officials, signed by its CEO and prepared by a legal expert, on the grounds of breaching fundamental human rights of vegans that are set out by the Union.

The letter states the proposed measures contravene the EU consumers’ right to be informed adequately as to how goods can be used and denies the vegan community the benefits offered by EU law on clear labelling.

It adds that as consumers are increasingly moving away from eating animals, the meat, dairy and egg industries are feeling threatened and desperately trying to restrict the marketing of vegan products.

The 14-page letter includes an appendix with over 100 examples of plant-based food descriptors being used in the public and private sectors, suggesting many institutions would be affected. 

Legal protection

Public authorities are obliged to provide plant-based food to vegans in their care as veganism is a protected philosophical belief under the Equality Act 2010.

Excessive amounts of time and money would have to be unnecessarily spent on revising menus in public sector institutions if the proposals are accepted.

The letter concludes that “the impact of this unreasonable and costly proposal should not be underestimated” as it is not in the public interest and, if implemented, would have a disproportional impact across society by affecting the normal daily functioning of all public and private entities that provide food.

European food labelling laws state that “food information should … enable consumers to identify and make appropriate use of food”, therefore the use of ‘meaty’ names informs the consumer how the plant-based products can be cooked and used.

Alternative vocabulary put forward such as ‘vegetable disc’ or ‘veggie tube’ does not constitute clear food labelling under EU consumer law because such terms do not describe or facilitate ease of interpretation, nor make it easy to perceive the food item in question.

Plummeting consumption

While this proposal has caused a smile on many faces, when we look into it deeper we can clearly see the desperation of the animal agriculture industries to stop the exponential growth of veganism and the overall plummeting consumption of meat, dairy and eggs.

In the face of growing concerns about climate change and deteriorating public health issues, plant-based diets should be encouraged as a way to minimise our impact on the planet and its inhabitants, instead of hindering the increased interest in ethical living.

This Author

Dominika Piasecka is media and PR officer at The Vegan Society and a keen vegan activist. If you care about the environment and want to learn about how veganism benefits it, take our seven-day planet-saving pledge here.