Tag Archives: meat

Farmageddon – the true cost of cheap meat Updated for 2026





Whatever happened that led a great part of humankind to give the animal kingdom such a lowly status in the overall evolutionary pattern of life on Earth?

How is it that we have subjected millions and millions of our animal cousins to concentration camp conditions so utterly abhorrent that to call their brief time on the planet ‘living’ would constitute a serious misnomer?

One of the critical factors that drove me to develop a mixed organic farming system back in the mid 1970’s, was to give the cows, pigs, sheep and hens that formed the basis of my farming enterprise, the chance to grow up in a setting designed to replicate as closely as possible the conditions that these creatures would experience in their native environment.

It is important to recognise that farming is an enclosed agricultural system which has built-in compromises deemed necessary for the controlled raising of both livestock and crops. Within this context we have to be aware that the word ‘natural’ does not accurately describe this scenario, even when the best and most humane principles and methods are applied.

However, those who embark upon an organic farming management practice commit to a set of standards that places strong emphasis on animal welfare as well as forming a close affinity with the soil and the cyclic patterns of nature that underlie rotational, non chemical farming practices.

Under such a system the farmer has the chance to develop a strong affinity with nature and a deep respect for the animals and plants under his or her care. But unfortunately, the great majority of people living in post industrial Westernised societies ingest a daily diet that has little or nothing to do with such a caring approach.

On the contrary, the majority of individuals negotiating their way through 21st century urban and suburban life styles demand cheap, uniform foods that, in order to fulfil the consumers’ supermarket groomed expectations, are grown according to methods that are about as different from ‘natural’ as plastic is to wood.

Enter the factory farm …

Philip Lymbery and Isobel Oakshot, in their book ‘Farmageddon – the True Cost Cheap Meat‘ have gone to great lengths to raise awareness of just how devious and deceptive is the globalised ‘cheap food’ conveyor belt that churns out the Western World’s daily diet.

Philip Lymbery is the director of Compassion in World Farming, a remarkable farmer pioneered organisation formed in 1967 which now has worldwide offices and an equally eclectic swelling membership.

I met Philip on a number of occasions during the 1990’s and recall his quietly profound concerns about the state of our toxic food chain with its heavy reliance upon animals given next to no chance to express their normal psychological needs and fundamental freedoms.

At that time Philip was somewhat sceptical of the Soil Association’s welfare standards for organically raised livestock which I and my colleagues were moulding and refining for publication, seeing any form of commercial farming as synonymous with animal exploitation.

I understood his reticence: too many organisations make unrealistic and sometimes downright untruthful claims for the production methods that they espouse. Who hasn’t seen those adverts depicting perfect looking farmsteads full of ‘happy hens’, smiling cows and contented pigs rooting around in ye oldie traditional farmyards – and then ends by displaying a mass produced product that bears no relationship whatsoever with such scenes.

The hell we inflict on the animals that feed us

During their specially planned world trip that makes up the body of evidence in this book, Philip Lymbery and Elizabeth Oakshot, political editor of The Sunday Times, come across scenes which would incriminate the perpetrators to a lifetime in gaol if the World possessed a justice system that dispensed genuine justice for man and beast alike.

On describing their visit to the hen houses of the UK’s largest egg supplier in Nottinghamshire, the authors state: “The egg farm was a series of giant sheds clad in corrugated iron. Inside were a million hens. Throughout their short seventy two week life span (chickens can live eight to ten years) they would never see daylight.

“They lived in cages around five metres long, known in the business as ‘colonies’. Suspended lights brightened and dimmed at particular times to create the impression of night and day, all geared to regulating the egg-laying process.”

Pigs, suffer a very similar fate to hens and a chapter in the book is devoted to laying bare the tortuous conditions suffered by the great majority of large scale pig farms which supply the main supermarket chains.

In the part of the voyage that takes them to the USA the authors report how, in California, thousands of dairy cows (8,000 in one herd is not unusual) are milked to death in vast purpose built mechanised sheds featuring robotic cow carousels and antibiotic laced genetically modified feeds dispensed by automatic conveyors.

The whole thing working around the clock in what is the ultimate ‘factory farm’ format. The unfortunate animals that must endure this hideous regime are milked-out after just two to three years and sold off into the ubiquitous hamburger trade.

There is an alternative!

By contrast, my organically managed Guernsey herd of forty cows lived an average of fourteen years, very rarely needing any form of vetinary intervention throughout their milking careers.

This is due to the fact that we never pushed our cows to produce maximum yields, always treating them with respect and love while feeding them a diet of home grown grasses and clovers plus other green matter that fulfils the natural needs of herbivorous ruminant quadrupeds.

The glorious unpasteurised milk and cream that resulted was eagerly purchased by the local community and I seldom needed to go further than ten miles to complete my sales round.

Farmageddon also plunges into the fish farming phenomena; another form of concentration camp where fish are kept in intense confinement with high rates of mortality and where sea lice proliferate leading to a catastrophic decline of wild fish stocks.

‘The illusion of cheap food’ is smashed to smithereens as the reader is taken behind the largely closed doors of a ruthless global multinational industry supplying the World’s largest supermarket chains and industrial food giants.

To the authors’ credit, they never sensationalise the shocking scenes they witness, preferring to simply convey the facts and expose the reality of a brazenly exploitive empire conveniently sanitized and dressed-up as a caring, quality controlled production system bringing you, the consumer, everything you could ever wish for and all in the air conditioned convenience of your local hypermarket food dispenser.

Fortunately, the reader is guided towards both personal and more general solutions, under such headings as “how to avoid the coming crisis” and “consumer power – what you can do”. They are both pragmatic and realistic guides for the perplexed – sensibly encouraging readers to buy ‘local’ from producers one comes to trust and respect. Not wasting food by over-buying and avoiding over-eating meat products.

Human health is recognised as being dependent upon soils, animals and plants being treated as vital living organisms whose optimum growth is achieved by using natural ingredients and through the adoption of a caring, loving attitude, that is the antithesis of the subhuman battle ground that epitomizes the twenty first century factory farm.

All in all, I would strongly recommend this book to anyone who wants a grounded, undiluted account of the machinations of the global food industry and its devastating affect on the lives of millions of sentient beings, including ourselves.

 


 

The book:Farmageddon – the True Cost Cheap Meat‘ is written by Philip Lymbery and Isobel Oakshot and published by Bloomsbury.

Julian Rose is an early pioneer of UK organic farming, writer, broadcaster and activist. He is currently the President of the International Coalition to Protect the Polish Countryside. His most recent book ‘In Defence of Life – A Radical Reworking of Green wisdom’ is published by Earth Books. Julian’s website is www.julianrose.info.

 

 




389904

Pork at Christmas? Make sure it’s from a happy pig! Updated for 2026





If books and newspapers are facing crisis, may we suggest a different type of reading: short, daily, tasty, and politically active? 

Fifty years ago, where to buy meat was not a question at all as most of it came from markets or small shops. Today choices have multiplied, and so has the packaging. Studies show that children select cereals because of the cartoons on the boxes, not because of the taste. 

It’s not so different for adults. Have you ever found yourself in front of a supermarket meat section, unsure of what to choose? There are many labels describing the method of production, but what do they mean?

“Um, let’s see. That chicken is so cheap that it’s quite scary. That beef label is green, so is it organic? That pork says it is British, does that mean it has been ethically raised? How can I support local farmers?”

Supporting humane, sustainable farming 

In the UK three quarters of the pork we eat is produced in animal factories that stuff animals with antibiotics, disregard basic animal welfare laws, sicken the local population with stench and contaminate local watercourses.

In a world where the bond between regulators and the corporations they are supposed to regulate is so close, waiting for a strong political intervention to ban animal factories may be a little time-wasting.

But consumers’ power is often underestimated. In 1998, when Shell decided to dispose of the Brent Spar Platform at sea, Greenpeace called for a general boycott and Shell lost 30% of their daily profits in Germany. And guess what? Shell decided to dismantle the platform on land as requested.

The 2013 ‘horse meat’ scandal caused frozen burger sales to tumble 41% compared to the previous year, according to the BBC.

What to look for: Organic, Free Range, Outdoor Bred, Freedom Food

Many products have disappeared from the market or have been significantly reduced purely out of consumers’ disdain. Eggs from caged hens have become less common, for example.

So what about the on-going scandal of pigs in animal factories? People are often inactive because they underestimate the effect of their choices, but if we all act together we could bring an end to this industrial, inhumane system. If there’s no welfare label on the pork, don’t buy it, it’s that easy.

Today, choosing what you buy is a stronger statement that voting in an election. The UK supermarket labelling system is not perfect but it does allow us to choose meat that has been raised in systems that are sustainable because the pigs are healthy and do not require routine antibiotics.

Look for pork labelled Freedom Food, Outdoor Bred, Free Range or best of all Organic, and stand up for pig welfare, and the centuries-old, magnificent British landscapes and rural heritage.

There are other labels too – but these may not mean all you expect them to. So look here for a full rundown of all the labels you might find in UK supermarkets, and the production methods they describe. (Summary below)

Choose pork raised on real farms 

And just to remind yourself of why it’s so important, please watch and share Tracy Worcester’s campaign and 3-minute video ‘Take the Pig Pledge to buy meat from Farms Not Factories(embed below).

It asks people to join a worldwide movement to boycott pork from animal factories – and instead to buy high welfare from supermarkets, butchers, farmers’ markets or online, and in restaurants to ask for pork that has been raised on a high welfare farm.

 

Choosing high welfare pork on supermarket shelves says “no, thanks” (as politely as you may wish) to those animal factories that abuse animals by overcrowding them often on bare concrete slats, over-use antibiotics causing more and more diseases to become resistant, and bankrupt high welfare farmers that have been feeding us for generations. 

When you go out for dinner, ask the waiter where the meat comes from. You’re paying for the meal and you have a right to know.

And the Farms Not Factories high welfare pork directory shows you where to find high welfare pork from farms, shops & restaurants that you can trust.

What really happens when you pick the right label?

Buying pork from high welfare production methods ensures that the animals have not been mistreated. It also means that you are paying a fair price and that your money supports humane, sustainable farming, thus helping to preserve real farming skills and vibrant rural communities. 

Yes, it really is that easy. It’s time for a new generation of label readers to lead the way – and make real farming a best seller.

 


 

Giulia Barcaro is creative director at Farms not Factories.

Check out: Worldwide high welfare pork directory.

 

Labels summary from Pig Pledge

Organic

sa_organic_black_tstarpic5
5-stars

  • Sows and piglets have access to the outdoors all their lives
  • No genetically modified feed
  • Antibiotics rarely used

Organic pigs are kept in conditions that, as far as possible, allow them to express their natural behaviour. This includes being kept in family groups with free access to fields when conditions allow. In practice this means that most organic pigs will be outdoors all year round, though indoor housing is permitted in severe weather conditions, provided that there is plenty of straw bedding for the pigs, and continued access to an outdoor run. As well as the Soil Association Organic Standard, there are ten other approved UK organic certification bodies.Further information

Free range

Label-freerangestarpic4
4-stars

  • Sows and piglets have access to outdoor space all their lives
  • Antibiotics rarely used

These pigs are born outside, in fields and they remain outside until they are sent for slaughter. They are provided with food, water and shelter and are free to roam within defined boundaries. Free range pigs have very generous minimum space allowances, which are worked out according to the soil conditions and rotation practices of the farm. Breeding sows are also kept outside, in fields for their productive life.Further information

Outdoor bred

Label-outdoorstarpic3
3-stars

  • Sows have access to the outdoors all their lives
  • Piglets brought indoors for fattening after 4 weeks, usually with straw or other bedding
  • Less use of antibiotics

These pigs are born outside, in fields where they are kept until weaning (normally around 4 weeks) and moved indoors. Breeding sows are kept outside in fields for their productive lives. The pigs are provided with food, water and shelter with generous minimum space allowances. ‘Outdoor reared’ is a similar system, but the piglets usually have access to the outdoors for up to 10 weeks before being moved indoors.Further information

Freedom Food

label-freedomfoodwhitestarpic2
2-stars

  • Indoor pigs must have bedding
  • No farrowing crates
  • Limited tail docking
  • Routine antibiotics on some farms

Freedom Food is the RSPCA’s labelling and assurance scheme dedicated to improving welfare standards for farm animals. About 30% of pigs reared in the UK are reared under this label. Freedom Food assesses farms to the RSPCA’s strict welfare standards and if they meet every standard they can use the Freedom Food label on their product. The scheme covers both indoor and outdoor rearing systems and ensures that greater space and bedding material are provided.

For more information visit: www.freedomfood.co.uk

Further information

Red Tractor

redtractor1star-redtractor
1-star

  • Lowest legal UK standards
  • Farrowing crates allowed
  • Pigs often indoors on bare concrete with no straw
  • Tail docking widespread
  • Routine antibiotics on some farms.

The Red Tractor Assured Food Standards scheme only assures UK consumers that meat products comply with UK minimum legal requirements. 80% of British pork farms unite under this label, so although the scheme will include farms using a wide range of production methods, the label is in no way a guarantee of good animal welfare and allows intensive production. In 2012, advertisements falsely claiming that British pork sold with the Red Tractor label were “high welfare” had to be banned after several complaints. The Red Tractor logo used in conjunction with a Union Jack only guarantees that the pork is British.

For more information visit: www.redtractor.org.uk

Further information

No welfare label

label-nolabel0star-nowelfarelabel
0-stars

  • Mostly imported, often raised below UK welfare standards
  • Farrowing crates allowed
  • EU sow stall limits often ignored
  • Most pigs confined indoors on bare concrete with no straw
  • Illegal tail docking widespread
  • Widespread routine over-use of antibiotics

 

 




388385

Pork at Christmas? Make sure it’s from a happy pig! Updated for 2026





If books and newspapers are facing crisis, may we suggest a different type of reading: short, daily, tasty, and politically active? 

Fifty years ago, where to buy meat was not a question at all as most of it came from markets or small shops. Today choices have multiplied, and so has the packaging. Studies show that children select cereals because of the cartoons on the boxes, not because of the taste. 

It’s not so different for adults. Have you ever found yourself in front of a supermarket meat section, unsure of what to choose? There are many labels describing the method of production, but what do they mean?

“Um, let’s see. That chicken is so cheap that it’s quite scary. That beef label is green, so is it organic? That pork says it is British, does that mean it has been ethically raised? How can I support local farmers?”

Supporting humane, sustainable farming 

In the UK three quarters of the pork we eat is produced in animal factories that stuff animals with antibiotics, disregard basic animal welfare laws, sicken the local population with stench and contaminate local watercourses.

In a world where the bond between regulators and the corporations they are supposed to regulate is so close, waiting for a strong political intervention to ban animal factories may be a little time-wasting.

But consumers’ power is often underestimated. In 1998, when Shell decided to dispose of the Brent Spar Platform at sea, Greenpeace called for a general boycott and Shell lost 30% of their daily profits in Germany. And guess what? Shell decided to dismantle the platform on land as requested.

The 2013 ‘horse meat’ scandal caused frozen burger sales to tumble 41% compared to the previous year, according to the BBC.

What to look for: Organic, Free Range, Outdoor Bred, Freedom Food

Many products have disappeared from the market or have been significantly reduced purely out of consumers’ disdain. Eggs from caged hens have become less common, for example.

So what about the on-going scandal of pigs in animal factories? People are often inactive because they underestimate the effect of their choices, but if we all act together we could bring an end to this industrial, inhumane system. If there’s no welfare label on the pork, don’t buy it, it’s that easy.

Today, choosing what you buy is a stronger statement that voting in an election. The UK supermarket labelling system is not perfect but it does allow us to choose meat that has been raised in systems that are sustainable because the pigs are healthy and do not require routine antibiotics.

Look for pork labelled Freedom Food, Outdoor Bred, Free Range or best of all Organic, and stand up for pig welfare, and the centuries-old, magnificent British landscapes and rural heritage.

There are other labels too – but these may not mean all you expect them to. So look here for a full rundown of all the labels you might find in UK supermarkets, and the production methods they describe. (Summary below)

Choose pork raised on real farms 

And just to remind yourself of why it’s so important, please watch and share Tracy Worcester’s campaign and 3-minute video ‘Take the Pig Pledge to buy meat from Farms Not Factories(embed below).

It asks people to join a worldwide movement to boycott pork from animal factories – and instead to buy high welfare from supermarkets, butchers, farmers’ markets or online, and in restaurants to ask for pork that has been raised on a high welfare farm.

 

Choosing high welfare pork on supermarket shelves says “no, thanks” (as politely as you may wish) to those animal factories that abuse animals by overcrowding them often on bare concrete slats, over-use antibiotics causing more and more diseases to become resistant, and bankrupt high welfare farmers that have been feeding us for generations. 

When you go out for dinner, ask the waiter where the meat comes from. You’re paying for the meal and you have a right to know.

And the Farms Not Factories high welfare pork directory shows you where to find high welfare pork from farms, shops & restaurants that you can trust.

What really happens when you pick the right label?

Buying pork from high welfare production methods ensures that the animals have not been mistreated. It also means that you are paying a fair price and that your money supports humane, sustainable farming, thus helping to preserve real farming skills and vibrant rural communities. 

Yes, it really is that easy. It’s time for a new generation of label readers to lead the way – and make real farming a best seller.

 


 

Giulia Barcaro is creative director at Farms not Factories.

Check out: Worldwide high welfare pork directory.

 

Labels summary from Pig Pledge

Organic

sa_organic_black_tstarpic5
5-stars

  • Sows and piglets have access to the outdoors all their lives
  • No genetically modified feed
  • Antibiotics rarely used

Organic pigs are kept in conditions that, as far as possible, allow them to express their natural behaviour. This includes being kept in family groups with free access to fields when conditions allow. In practice this means that most organic pigs will be outdoors all year round, though indoor housing is permitted in severe weather conditions, provided that there is plenty of straw bedding for the pigs, and continued access to an outdoor run. As well as the Soil Association Organic Standard, there are ten other approved UK organic certification bodies.Further information

Free range

Label-freerangestarpic4
4-stars

  • Sows and piglets have access to outdoor space all their lives
  • Antibiotics rarely used

These pigs are born outside, in fields and they remain outside until they are sent for slaughter. They are provided with food, water and shelter and are free to roam within defined boundaries. Free range pigs have very generous minimum space allowances, which are worked out according to the soil conditions and rotation practices of the farm. Breeding sows are also kept outside, in fields for their productive life.Further information

Outdoor bred

Label-outdoorstarpic3
3-stars

  • Sows have access to the outdoors all their lives
  • Piglets brought indoors for fattening after 4 weeks, usually with straw or other bedding
  • Less use of antibiotics

These pigs are born outside, in fields where they are kept until weaning (normally around 4 weeks) and moved indoors. Breeding sows are kept outside in fields for their productive lives. The pigs are provided with food, water and shelter with generous minimum space allowances. ‘Outdoor reared’ is a similar system, but the piglets usually have access to the outdoors for up to 10 weeks before being moved indoors.Further information

Freedom Food

label-freedomfoodwhitestarpic2
2-stars

  • Indoor pigs must have bedding
  • No farrowing crates
  • Limited tail docking
  • Routine antibiotics on some farms

Freedom Food is the RSPCA’s labelling and assurance scheme dedicated to improving welfare standards for farm animals. About 30% of pigs reared in the UK are reared under this label. Freedom Food assesses farms to the RSPCA’s strict welfare standards and if they meet every standard they can use the Freedom Food label on their product. The scheme covers both indoor and outdoor rearing systems and ensures that greater space and bedding material are provided.

For more information visit: www.freedomfood.co.uk

Further information

Red Tractor

redtractor1star-redtractor
1-star

  • Lowest legal UK standards
  • Farrowing crates allowed
  • Pigs often indoors on bare concrete with no straw
  • Tail docking widespread
  • Routine antibiotics on some farms.

The Red Tractor Assured Food Standards scheme only assures UK consumers that meat products comply with UK minimum legal requirements. 80% of British pork farms unite under this label, so although the scheme will include farms using a wide range of production methods, the label is in no way a guarantee of good animal welfare and allows intensive production. In 2012, advertisements falsely claiming that British pork sold with the Red Tractor label were “high welfare” had to be banned after several complaints. The Red Tractor logo used in conjunction with a Union Jack only guarantees that the pork is British.

For more information visit: www.redtractor.org.uk

Further information

No welfare label

label-nolabel0star-nowelfarelabel
0-stars

  • Mostly imported, often raised below UK welfare standards
  • Farrowing crates allowed
  • EU sow stall limits often ignored
  • Most pigs confined indoors on bare concrete with no straw
  • Illegal tail docking widespread
  • Widespread routine over-use of antibiotics

 

 




388385

Pork at Christmas? Make sure it’s from a happy pig! Updated for 2026





If books and newspapers are facing crisis, may we suggest a different type of reading: short, daily, tasty, and politically active? 

Fifty years ago, where to buy meat was not a question at all as most of it came from markets or small shops. Today choices have multiplied, and so has the packaging. Studies show that children select cereals because of the cartoons on the boxes, not because of the taste. 

It’s not so different for adults. Have you ever found yourself in front of a supermarket meat section, unsure of what to choose? There are many labels describing the method of production, but what do they mean?

“Um, let’s see. That chicken is so cheap that it’s quite scary. That beef label is green, so is it organic? That pork says it is British, does that mean it has been ethically raised? How can I support local farmers?”

Supporting humane, sustainable farming 

In the UK three quarters of the pork we eat is produced in animal factories that stuff animals with antibiotics, disregard basic animal welfare laws, sicken the local population with stench and contaminate local watercourses.

In a world where the bond between regulators and the corporations they are supposed to regulate is so close, waiting for a strong political intervention to ban animal factories may be a little time-wasting.

But consumers’ power is often underestimated. In 1998, when Shell decided to dispose of the Brent Spar Platform at sea, Greenpeace called for a general boycott and Shell lost 30% of their daily profits in Germany. And guess what? Shell decided to dismantle the platform on land as requested.

The 2013 ‘horse meat’ scandal caused frozen burger sales to tumble 41% compared to the previous year, according to the BBC.

What to look for: Organic, Free Range, Outdoor Bred, Freedom Food

Many products have disappeared from the market or have been significantly reduced purely out of consumers’ disdain. Eggs from caged hens have become less common, for example.

So what about the on-going scandal of pigs in animal factories? People are often inactive because they underestimate the effect of their choices, but if we all act together we could bring an end to this industrial, inhumane system. If there’s no welfare label on the pork, don’t buy it, it’s that easy.

Today, choosing what you buy is a stronger statement that voting in an election. The UK supermarket labelling system is not perfect but it does allow us to choose meat that has been raised in systems that are sustainable because the pigs are healthy and do not require routine antibiotics.

Look for pork labelled Freedom Food, Outdoor Bred, Free Range or best of all Organic, and stand up for pig welfare, and the centuries-old, magnificent British landscapes and rural heritage.

There are other labels too – but these may not mean all you expect them to. So look here for a full rundown of all the labels you might find in UK supermarkets, and the production methods they describe. (Summary below)

Choose pork raised on real farms 

And just to remind yourself of why it’s so important, please watch and share Tracy Worcester’s campaign and 3-minute video ‘Take the Pig Pledge to buy meat from Farms Not Factories(embed below).

It asks people to join a worldwide movement to boycott pork from animal factories – and instead to buy high welfare from supermarkets, butchers, farmers’ markets or online, and in restaurants to ask for pork that has been raised on a high welfare farm.

 

Choosing high welfare pork on supermarket shelves says “no, thanks” (as politely as you may wish) to those animal factories that abuse animals by overcrowding them often on bare concrete slats, over-use antibiotics causing more and more diseases to become resistant, and bankrupt high welfare farmers that have been feeding us for generations. 

When you go out for dinner, ask the waiter where the meat comes from. You’re paying for the meal and you have a right to know.

And the Farms Not Factories high welfare pork directory shows you where to find high welfare pork from farms, shops & restaurants that you can trust.

What really happens when you pick the right label?

Buying pork from high welfare production methods ensures that the animals have not been mistreated. It also means that you are paying a fair price and that your money supports humane, sustainable farming, thus helping to preserve real farming skills and vibrant rural communities. 

Yes, it really is that easy. It’s time for a new generation of label readers to lead the way – and make real farming a best seller.

 


 

Giulia Barcaro is creative director at Farms not Factories.

Check out: Worldwide high welfare pork directory.

 

Labels summary from Pig Pledge

Organic

sa_organic_black_tstarpic5
5-stars

  • Sows and piglets have access to the outdoors all their lives
  • No genetically modified feed
  • Antibiotics rarely used

Organic pigs are kept in conditions that, as far as possible, allow them to express their natural behaviour. This includes being kept in family groups with free access to fields when conditions allow. In practice this means that most organic pigs will be outdoors all year round, though indoor housing is permitted in severe weather conditions, provided that there is plenty of straw bedding for the pigs, and continued access to an outdoor run. As well as the Soil Association Organic Standard, there are ten other approved UK organic certification bodies.Further information

Free range

Label-freerangestarpic4
4-stars

  • Sows and piglets have access to outdoor space all their lives
  • Antibiotics rarely used

These pigs are born outside, in fields and they remain outside until they are sent for slaughter. They are provided with food, water and shelter and are free to roam within defined boundaries. Free range pigs have very generous minimum space allowances, which are worked out according to the soil conditions and rotation practices of the farm. Breeding sows are also kept outside, in fields for their productive life.Further information

Outdoor bred

Label-outdoorstarpic3
3-stars

  • Sows have access to the outdoors all their lives
  • Piglets brought indoors for fattening after 4 weeks, usually with straw or other bedding
  • Less use of antibiotics

These pigs are born outside, in fields where they are kept until weaning (normally around 4 weeks) and moved indoors. Breeding sows are kept outside in fields for their productive lives. The pigs are provided with food, water and shelter with generous minimum space allowances. ‘Outdoor reared’ is a similar system, but the piglets usually have access to the outdoors for up to 10 weeks before being moved indoors.Further information

Freedom Food

label-freedomfoodwhitestarpic2
2-stars

  • Indoor pigs must have bedding
  • No farrowing crates
  • Limited tail docking
  • Routine antibiotics on some farms

Freedom Food is the RSPCA’s labelling and assurance scheme dedicated to improving welfare standards for farm animals. About 30% of pigs reared in the UK are reared under this label. Freedom Food assesses farms to the RSPCA’s strict welfare standards and if they meet every standard they can use the Freedom Food label on their product. The scheme covers both indoor and outdoor rearing systems and ensures that greater space and bedding material are provided.

For more information visit: www.freedomfood.co.uk

Further information

Red Tractor

redtractor1star-redtractor
1-star

  • Lowest legal UK standards
  • Farrowing crates allowed
  • Pigs often indoors on bare concrete with no straw
  • Tail docking widespread
  • Routine antibiotics on some farms.

The Red Tractor Assured Food Standards scheme only assures UK consumers that meat products comply with UK minimum legal requirements. 80% of British pork farms unite under this label, so although the scheme will include farms using a wide range of production methods, the label is in no way a guarantee of good animal welfare and allows intensive production. In 2012, advertisements falsely claiming that British pork sold with the Red Tractor label were “high welfare” had to be banned after several complaints. The Red Tractor logo used in conjunction with a Union Jack only guarantees that the pork is British.

For more information visit: www.redtractor.org.uk

Further information

No welfare label

label-nolabel0star-nowelfarelabel
0-stars

  • Mostly imported, often raised below UK welfare standards
  • Farrowing crates allowed
  • EU sow stall limits often ignored
  • Most pigs confined indoors on bare concrete with no straw
  • Illegal tail docking widespread
  • Widespread routine over-use of antibiotics

 

 




388385

Pork at Christmas? Make sure it’s from a happy pig! Updated for 2026





If books and newspapers are facing crisis, may we suggest a different type of reading: short, daily, tasty, and politically active? 

Fifty years ago, where to buy meat was not a question at all as most of it came from markets or small shops. Today choices have multiplied, and so has the packaging. Studies show that children select cereals because of the cartoons on the boxes, not because of the taste. 

It’s not so different for adults. Have you ever found yourself in front of a supermarket meat section, unsure of what to choose? There are many labels describing the method of production, but what do they mean?

“Um, let’s see. That chicken is so cheap that it’s quite scary. That beef label is green, so is it organic? That pork says it is British, does that mean it has been ethically raised? How can I support local farmers?”

Supporting humane, sustainable farming 

In the UK three quarters of the pork we eat is produced in animal factories that stuff animals with antibiotics, disregard basic animal welfare laws, sicken the local population with stench and contaminate local watercourses.

In a world where the bond between regulators and the corporations they are supposed to regulate is so close, waiting for a strong political intervention to ban animal factories may be a little time-wasting.

But consumers’ power is often underestimated. In 1998, when Shell decided to dispose of the Brent Spar Platform at sea, Greenpeace called for a general boycott and Shell lost 30% of their daily profits in Germany. And guess what? Shell decided to dismantle the platform on land as requested.

The 2013 ‘horse meat’ scandal caused frozen burger sales to tumble 41% compared to the previous year, according to the BBC.

What to look for: Organic, Free Range, Outdoor Bred, Freedom Food

Many products have disappeared from the market or have been significantly reduced purely out of consumers’ disdain. Eggs from caged hens have become less common, for example.

So what about the on-going scandal of pigs in animal factories? People are often inactive because they underestimate the effect of their choices, but if we all act together we could bring an end to this industrial, inhumane system. If there’s no welfare label on the pork, don’t buy it, it’s that easy.

Today, choosing what you buy is a stronger statement that voting in an election. The UK supermarket labelling system is not perfect but it does allow us to choose meat that has been raised in systems that are sustainable because the pigs are healthy and do not require routine antibiotics.

Look for pork labelled Freedom Food, Outdoor Bred, Free Range or best of all Organic, and stand up for pig welfare, and the centuries-old, magnificent British landscapes and rural heritage.

There are other labels too – but these may not mean all you expect them to. So look here for a full rundown of all the labels you might find in UK supermarkets, and the production methods they describe. (Summary below)

Choose pork raised on real farms 

And just to remind yourself of why it’s so important, please watch and share Tracy Worcester’s campaign and 3-minute video ‘Take the Pig Pledge to buy meat from Farms Not Factories(embed below).

It asks people to join a worldwide movement to boycott pork from animal factories – and instead to buy high welfare from supermarkets, butchers, farmers’ markets or online, and in restaurants to ask for pork that has been raised on a high welfare farm.

 

Choosing high welfare pork on supermarket shelves says “no, thanks” (as politely as you may wish) to those animal factories that abuse animals by overcrowding them often on bare concrete slats, over-use antibiotics causing more and more diseases to become resistant, and bankrupt high welfare farmers that have been feeding us for generations. 

When you go out for dinner, ask the waiter where the meat comes from. You’re paying for the meal and you have a right to know.

And the Farms Not Factories high welfare pork directory shows you where to find high welfare pork from farms, shops & restaurants that you can trust.

What really happens when you pick the right label?

Buying pork from high welfare production methods ensures that the animals have not been mistreated. It also means that you are paying a fair price and that your money supports humane, sustainable farming, thus helping to preserve real farming skills and vibrant rural communities. 

Yes, it really is that easy. It’s time for a new generation of label readers to lead the way – and make real farming a best seller.

 


 

Giulia Barcaro is creative director at Farms not Factories.

Check out: Worldwide high welfare pork directory.

 

Labels summary from Pig Pledge

Organic

sa_organic_black_tstarpic5
5-stars

  • Sows and piglets have access to the outdoors all their lives
  • No genetically modified feed
  • Antibiotics rarely used

Organic pigs are kept in conditions that, as far as possible, allow them to express their natural behaviour. This includes being kept in family groups with free access to fields when conditions allow. In practice this means that most organic pigs will be outdoors all year round, though indoor housing is permitted in severe weather conditions, provided that there is plenty of straw bedding for the pigs, and continued access to an outdoor run. As well as the Soil Association Organic Standard, there are ten other approved UK organic certification bodies.Further information

Free range

Label-freerangestarpic4
4-stars

  • Sows and piglets have access to outdoor space all their lives
  • Antibiotics rarely used

These pigs are born outside, in fields and they remain outside until they are sent for slaughter. They are provided with food, water and shelter and are free to roam within defined boundaries. Free range pigs have very generous minimum space allowances, which are worked out according to the soil conditions and rotation practices of the farm. Breeding sows are also kept outside, in fields for their productive life.Further information

Outdoor bred

Label-outdoorstarpic3
3-stars

  • Sows have access to the outdoors all their lives
  • Piglets brought indoors for fattening after 4 weeks, usually with straw or other bedding
  • Less use of antibiotics

These pigs are born outside, in fields where they are kept until weaning (normally around 4 weeks) and moved indoors. Breeding sows are kept outside in fields for their productive lives. The pigs are provided with food, water and shelter with generous minimum space allowances. ‘Outdoor reared’ is a similar system, but the piglets usually have access to the outdoors for up to 10 weeks before being moved indoors.Further information

Freedom Food

label-freedomfoodwhitestarpic2
2-stars

  • Indoor pigs must have bedding
  • No farrowing crates
  • Limited tail docking
  • Routine antibiotics on some farms

Freedom Food is the RSPCA’s labelling and assurance scheme dedicated to improving welfare standards for farm animals. About 30% of pigs reared in the UK are reared under this label. Freedom Food assesses farms to the RSPCA’s strict welfare standards and if they meet every standard they can use the Freedom Food label on their product. The scheme covers both indoor and outdoor rearing systems and ensures that greater space and bedding material are provided.

For more information visit: www.freedomfood.co.uk

Further information

Red Tractor

redtractor1star-redtractor
1-star

  • Lowest legal UK standards
  • Farrowing crates allowed
  • Pigs often indoors on bare concrete with no straw
  • Tail docking widespread
  • Routine antibiotics on some farms.

The Red Tractor Assured Food Standards scheme only assures UK consumers that meat products comply with UK minimum legal requirements. 80% of British pork farms unite under this label, so although the scheme will include farms using a wide range of production methods, the label is in no way a guarantee of good animal welfare and allows intensive production. In 2012, advertisements falsely claiming that British pork sold with the Red Tractor label were “high welfare” had to be banned after several complaints. The Red Tractor logo used in conjunction with a Union Jack only guarantees that the pork is British.

For more information visit: www.redtractor.org.uk

Further information

No welfare label

label-nolabel0star-nowelfarelabel
0-stars

  • Mostly imported, often raised below UK welfare standards
  • Farrowing crates allowed
  • EU sow stall limits often ignored
  • Most pigs confined indoors on bare concrete with no straw
  • Illegal tail docking widespread
  • Widespread routine over-use of antibiotics

 

 




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Pork at Christmas? Make sure it’s from a happy pig! Updated for 2026





If books and newspapers are facing crisis, may we suggest a different type of reading: short, daily, tasty, and politically active? 

Fifty years ago, where to buy meat was not a question at all as most of it came from markets or small shops. Today choices have multiplied, and so has the packaging. Studies show that children select cereals because of the cartoons on the boxes, not because of the taste. 

It’s not so different for adults. Have you ever found yourself in front of a supermarket meat section, unsure of what to choose? There are many labels describing the method of production, but what do they mean?

“Um, let’s see. That chicken is so cheap that it’s quite scary. That beef label is green, so is it organic? That pork says it is British, does that mean it has been ethically raised? How can I support local farmers?”

Supporting humane, sustainable farming 

In the UK three quarters of the pork we eat is produced in animal factories that stuff animals with antibiotics, disregard basic animal welfare laws, sicken the local population with stench and contaminate local watercourses.

In a world where the bond between regulators and the corporations they are supposed to regulate is so close, waiting for a strong political intervention to ban animal factories may be a little time-wasting.

But consumers’ power is often underestimated. In 1998, when Shell decided to dispose of the Brent Spar Platform at sea, Greenpeace called for a general boycott and Shell lost 30% of their daily profits in Germany. And guess what? Shell decided to dismantle the platform on land as requested.

The 2013 ‘horse meat’ scandal caused frozen burger sales to tumble 41% compared to the previous year, according to the BBC.

What to look for: Organic, Free Range, Outdoor Bred, Freedom Food

Many products have disappeared from the market or have been significantly reduced purely out of consumers’ disdain. Eggs from caged hens have become less common, for example.

So what about the on-going scandal of pigs in animal factories? People are often inactive because they underestimate the effect of their choices, but if we all act together we could bring an end to this industrial, inhumane system. If there’s no welfare label on the pork, don’t buy it, it’s that easy.

Today, choosing what you buy is a stronger statement that voting in an election. The UK supermarket labelling system is not perfect but it does allow us to choose meat that has been raised in systems that are sustainable because the pigs are healthy and do not require routine antibiotics.

Look for pork labelled Freedom Food, Outdoor Bred, Free Range or best of all Organic, and stand up for pig welfare, and the centuries-old, magnificent British landscapes and rural heritage.

There are other labels too – but these may not mean all you expect them to. So look here for a full rundown of all the labels you might find in UK supermarkets, and the production methods they describe. (Summary below)

Choose pork raised on real farms 

And just to remind yourself of why it’s so important, please watch and share Tracy Worcester’s campaign and 3-minute video ‘Take the Pig Pledge to buy meat from Farms Not Factories(embed below).

It asks people to join a worldwide movement to boycott pork from animal factories – and instead to buy high welfare from supermarkets, butchers, farmers’ markets or online, and in restaurants to ask for pork that has been raised on a high welfare farm.

 

Choosing high welfare pork on supermarket shelves says “no, thanks” (as politely as you may wish) to those animal factories that abuse animals by overcrowding them often on bare concrete slats, over-use antibiotics causing more and more diseases to become resistant, and bankrupt high welfare farmers that have been feeding us for generations. 

When you go out for dinner, ask the waiter where the meat comes from. You’re paying for the meal and you have a right to know.

And the Farms Not Factories high welfare pork directory shows you where to find high welfare pork from farms, shops & restaurants that you can trust.

What really happens when you pick the right label?

Buying pork from high welfare production methods ensures that the animals have not been mistreated. It also means that you are paying a fair price and that your money supports humane, sustainable farming, thus helping to preserve real farming skills and vibrant rural communities. 

Yes, it really is that easy. It’s time for a new generation of label readers to lead the way – and make real farming a best seller.

 


 

Giulia Barcaro is creative director at Farms not Factories.

Check out: Worldwide high welfare pork directory.

 

Labels summary from Pig Pledge

Organic

sa_organic_black_tstarpic5
5-stars

  • Sows and piglets have access to the outdoors all their lives
  • No genetically modified feed
  • Antibiotics rarely used

Organic pigs are kept in conditions that, as far as possible, allow them to express their natural behaviour. This includes being kept in family groups with free access to fields when conditions allow. In practice this means that most organic pigs will be outdoors all year round, though indoor housing is permitted in severe weather conditions, provided that there is plenty of straw bedding for the pigs, and continued access to an outdoor run. As well as the Soil Association Organic Standard, there are ten other approved UK organic certification bodies.Further information

Free range

Label-freerangestarpic4
4-stars

  • Sows and piglets have access to outdoor space all their lives
  • Antibiotics rarely used

These pigs are born outside, in fields and they remain outside until they are sent for slaughter. They are provided with food, water and shelter and are free to roam within defined boundaries. Free range pigs have very generous minimum space allowances, which are worked out according to the soil conditions and rotation practices of the farm. Breeding sows are also kept outside, in fields for their productive life.Further information

Outdoor bred

Label-outdoorstarpic3
3-stars

  • Sows have access to the outdoors all their lives
  • Piglets brought indoors for fattening after 4 weeks, usually with straw or other bedding
  • Less use of antibiotics

These pigs are born outside, in fields where they are kept until weaning (normally around 4 weeks) and moved indoors. Breeding sows are kept outside in fields for their productive lives. The pigs are provided with food, water and shelter with generous minimum space allowances. ‘Outdoor reared’ is a similar system, but the piglets usually have access to the outdoors for up to 10 weeks before being moved indoors.Further information

Freedom Food

label-freedomfoodwhitestarpic2
2-stars

  • Indoor pigs must have bedding
  • No farrowing crates
  • Limited tail docking
  • Routine antibiotics on some farms

Freedom Food is the RSPCA’s labelling and assurance scheme dedicated to improving welfare standards for farm animals. About 30% of pigs reared in the UK are reared under this label. Freedom Food assesses farms to the RSPCA’s strict welfare standards and if they meet every standard they can use the Freedom Food label on their product. The scheme covers both indoor and outdoor rearing systems and ensures that greater space and bedding material are provided.

For more information visit: www.freedomfood.co.uk

Further information

Red Tractor

redtractor1star-redtractor
1-star

  • Lowest legal UK standards
  • Farrowing crates allowed
  • Pigs often indoors on bare concrete with no straw
  • Tail docking widespread
  • Routine antibiotics on some farms.

The Red Tractor Assured Food Standards scheme only assures UK consumers that meat products comply with UK minimum legal requirements. 80% of British pork farms unite under this label, so although the scheme will include farms using a wide range of production methods, the label is in no way a guarantee of good animal welfare and allows intensive production. In 2012, advertisements falsely claiming that British pork sold with the Red Tractor label were “high welfare” had to be banned after several complaints. The Red Tractor logo used in conjunction with a Union Jack only guarantees that the pork is British.

For more information visit: www.redtractor.org.uk

Further information

No welfare label

label-nolabel0star-nowelfarelabel
0-stars

  • Mostly imported, often raised below UK welfare standards
  • Farrowing crates allowed
  • EU sow stall limits often ignored
  • Most pigs confined indoors on bare concrete with no straw
  • Illegal tail docking widespread
  • Widespread routine over-use of antibiotics

 

 




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