Tag Archives: association

The Soil Association’s ‘Catering Mark’ is helping to deliver good food for all Updated for 2026





Remember the ‘Turkey Twizzlers‘ debacle? Back in 2005 celebrity chef Jamie Oliver made them a symbol of everything that was wrong with our food – and the catering sector in particular.

It was revealed that this processed meat food, widespread in school meals, contained one third turkey meat supplemented with another 34 ingredients from pork fat to hydrogenated vegetable oil, and enough Enumbers to shake a stick at.

So when the Soil Association developed its Food for Life ‘Catering Mark’, it was to drive improvements in a food sector widely perceived as having lost its way.

Its aim was, and remains, to raise standards of nutrition, food quality, provenance and environmental sustainability for food served in workplaces, hospitals, schools, care homes and restaurants across the UK.

Its standards – criticised in an article on The Ecologist last week by our former trustee Lynda Brown as lacking in ambition and transparency – are designed to be tough but achievable: removing the worst foods from a health, sustainability and animal welfare perspective; promoting the best; and improving the rest.

We do not pretend that Catering Mark delivers everything we desire. But it is bringing about important improvements in the quality of the food that sustains huge numbers of us across the UK: it now covers over one million meals served each weekday, over 190 million meals a year.

It is also countering the anonymous supply chains and lack of scrutiny in the food service sector, providing the support, incentive and recognition needed to motivate caterers to improve the food they serve.

High standards of freshness, provenance and quality

The Catering Mark encompasses a wide range of standards, designed to encourage progression towards better sourcing and preparation practices. Uniquely, it provides an independent verification that high standards of freshness, provenance and quality have been met, through a robust certification process and annual audit.

And the Catering Mark reaches many places that organic standards have never reached before, while also insisting on free and easy availability of tap water, avoiding endangered fish, addressing aspects of nutrition like the balance of foods in the diet, and rewarding Fair Trade, local sourcing and lower meat consumption at Silver and Gold.

In starting the Food for Life Catering Mark, the Soil Association may be seen by a few as departing from our focus on organic farming and food. Of course, our goal is to see all catered food, and indeed all food sold by supermarkets, meeting organic standards.

But right now organic food is 1.3% of total UK supermarket sales, so the fact that 45% of Catering Mark food meets the Silver or Gold standard, and is at least 5% organic at Silver, and 15% at Gold, and is growing far faster than retail sales, is a real achievement.

And it’s working! Catering Mark is driving a significant growth in demand for organic food – providing a growing market for organic producers, and putting more organic ingredients into our meals.

Figures released today show significant growth in organic supply into catering in 2014 – up 13.6%, reflecting the growth of the Catering Mark in schools, workplaces and hospitals. The organic catering market exceeded £1 million a week for the first time and is now worth £55.8 million a year.

Our goal is 100% organic everywhere1

The Soil Association campaigns for the UK to move to a position where all publicly funded food, in schools and hospitals, is 100% organic, and we regularly point out to British politicians that Sweden has a target of 25% organic in publicly funded meals, and Denmark’s legal target is 60%. We believe similar targets must, and eventually will, happen here.

But the UK is unique in Europe in having had a series of governments giving less support to organic farming than any other in the EU, and where, compared to many European countries, people buy less organic when they shop for themselves.

One reason for this is the success that the powerful forces opposing organic – big food businesses, the pesticides and GM industries – have had in branding organic food as elitist, only fit for posh and rich (and deluded) foodies. This condemns the overwhelming majority of people to diets based on unhealthy, environmentally destructive, often cruelly produced food.

The Soil Association was founded in 1946 (long before organic standards had been invented) to support systems of food production that catered for everyone. The founders were concerned about the health and well-being of the poorest in society and were determined to change that for the better.

So, 70 years later, we could sit back and simply decry the quality of the food that over 98% of our fellow citizens eat, and complain that if they had any sense they would be like us, see the light and only buy and eat organic food. I believe that would be to betray the principles of the Soil Association, and to betray the interests of our fellow citizens.

It is the contrary belief, that everyone has the right to good food, that drove us to start our Food for Life work in schools 12 years ago – all children deserve healthy meals, to learn about how food is produced, to learn to grow food, learn to cook, and to have enjoyable school meals served in friendly surroundings.

Not just organic – more fresh fruit, vegetables in school meals

Independent research found that 28% more children at Food for Life schools ate 5 portions of fruit and veg (after two years), astonishingly 45% of their parents ate more vegetables, and that the positive effects on diet were greatest in the most disadvantaged areas.

Now 70% of schools in London that are in the Catering Mark, and 25% in England, have started out towards healthier, better quality food.

That right to good quality food applies just as much to hospital patients, NHS staff, the elderly in care homes, kids in nurseries and people eating lunch at work – this is what the Food for Life Catering Mark aims to achieve.

It is easy to forget just how bad much of catered food had become in the public and private sectors, and how firmly it was gripped by a spiral of decline, where cheapest always won.

The Catering Mark can claim some credit for the fact that this has started to change, and support from the Departments of Education, Health and Environment, based on evidence of success, and after many years of hard work, simply increases the opportunity we now have to achieve change.

So of course I think organic standards for farming and food (and health and beauty and textiles) are right (but also not perfect). I also think that if we are going to play a positive part in changing the UK’s food culture, especially for the least well off, trying to start from a position where everyone has to sign up to 100% organic, or be ignored or condemned, is doomed to fail.

A significant driver of change for the better

Twelve years ago, in school food, hospital food and elsewhere, we were set on a course where no food would be cooked where it was eaten, much of the meat served was ‘reconstituted’, shaped and fried, sandwiches could be made one side of England and eaten the other side of the country.

No one, including those serving the food knew where any of it came from nor how it had been produced, and the idea that organic food had any part to play in the cheap (and nasty) food served in most schools, hospitals, care homes, nurseries and many work places, was treated as a bad joke.

The Catering Mark has started to change that, and the fact is, thanks to it, there are now 280,000 school meals served daily at Silver with at least 5% organic food, and 150,000 school meals served daily at Gold with at least 15% organic.

We are not at 100% organic, nor Denmark’s 60%, nor Sweden’s 25%, but at least after decades of declining food standards, we are starting to move in the right direction.

 


 

Peter Melchett is Policy Director of the Soil Association.

Also on The Ecologist:The Soil Association’s ‘Catering Mark’ – a compromise too far?‘ by Lynda Brown, former Soil Association trustee.

 

 




390615

The Soil Association’s ‘Catering Mark’ is helping to deliver good food for all Updated for 2026





Remember the ‘Turkey Twizzlers‘ debacle? Back in 2005 celebrity chef Jamie Oliver made them a symbol of everything that was wrong with our food – and the catering sector in particular.

It was revealed that this processed meat food, widespread in school meals, contained one third turkey meat supplemented with another 34 ingredients from pork fat to hydrogenated vegetable oil, and enough Enumbers to shake a stick at.

So when the Soil Association developed its Food for Life ‘Catering Mark’, it was to drive improvements in a food sector widely perceived as having lost its way.

Its aim was, and remains, to raise standards of nutrition, food quality, provenance and environmental sustainability for food served in workplaces, hospitals, schools, care homes and restaurants across the UK.

Its standards – criticised in an article on The Ecologist last week by our former trustee Lynda Brown as lacking in ambition and transparency – are designed to be tough but achievable: removing the worst foods from a health, sustainability and animal welfare perspective; promoting the best; and improving the rest.

We do not pretend that Catering Mark delivers everything we desire. But it is bringing about important improvements in the quality of the food that sustains huge numbers of us across the UK: it now covers over one million meals served each weekday, over 190 million meals a year.

It is also countering the anonymous supply chains and lack of scrutiny in the food service sector, providing the support, incentive and recognition needed to motivate caterers to improve the food they serve.

High standards of freshness, provenance and quality

The Catering Mark encompasses a wide range of standards, designed to encourage progression towards better sourcing and preparation practices. Uniquely, it provides an independent verification that high standards of freshness, provenance and quality have been met, through a robust certification process and annual audit.

And the Catering Mark reaches many places that organic standards have never reached before, while also insisting on free and easy availability of tap water, avoiding endangered fish, addressing aspects of nutrition like the balance of foods in the diet, and rewarding Fair Trade, local sourcing and lower meat consumption at Silver and Gold.

In starting the Food for Life Catering Mark, the Soil Association may be seen by a few as departing from our focus on organic farming and food. Of course, our goal is to see all catered food, and indeed all food sold by supermarkets, meeting organic standards.

But right now organic food is 1.3% of total UK supermarket sales, so the fact that 45% of Catering Mark food meets the Silver or Gold standard, and is at least 5% organic at Silver, and 15% at Gold, and is growing far faster than retail sales, is a real achievement.

And it’s working! Catering Mark is driving a significant growth in demand for organic food – providing a growing market for organic producers, and putting more organic ingredients into our meals.

Figures released today show significant growth in organic supply into catering in 2014 – up 13.6%, reflecting the growth of the Catering Mark in schools, workplaces and hospitals. The organic catering market exceeded £1 million a week for the first time and is now worth £55.8 million a year.

Our goal is 100% organic everywhere1

The Soil Association campaigns for the UK to move to a position where all publicly funded food, in schools and hospitals, is 100% organic, and we regularly point out to British politicians that Sweden has a target of 25% organic in publicly funded meals, and Denmark’s legal target is 60%. We believe similar targets must, and eventually will, happen here.

But the UK is unique in Europe in having had a series of governments giving less support to organic farming than any other in the EU, and where, compared to many European countries, people buy less organic when they shop for themselves.

One reason for this is the success that the powerful forces opposing organic – big food businesses, the pesticides and GM industries – have had in branding organic food as elitist, only fit for posh and rich (and deluded) foodies. This condemns the overwhelming majority of people to diets based on unhealthy, environmentally destructive, often cruelly produced food.

The Soil Association was founded in 1946 (long before organic standards had been invented) to support systems of food production that catered for everyone. The founders were concerned about the health and well-being of the poorest in society and were determined to change that for the better.

So, 70 years later, we could sit back and simply decry the quality of the food that over 98% of our fellow citizens eat, and complain that if they had any sense they would be like us, see the light and only buy and eat organic food. I believe that would be to betray the principles of the Soil Association, and to betray the interests of our fellow citizens.

It is the contrary belief, that everyone has the right to good food, that drove us to start our Food for Life work in schools 12 years ago – all children deserve healthy meals, to learn about how food is produced, to learn to grow food, learn to cook, and to have enjoyable school meals served in friendly surroundings.

Not just organic – more fresh fruit, vegetables in school meals

Independent research found that 28% more children at Food for Life schools ate 5 portions of fruit and veg (after two years), astonishingly 45% of their parents ate more vegetables, and that the positive effects on diet were greatest in the most disadvantaged areas.

Now 70% of schools in London that are in the Catering Mark, and 25% in England, have started out towards healthier, better quality food.

That right to good quality food applies just as much to hospital patients, NHS staff, the elderly in care homes, kids in nurseries and people eating lunch at work – this is what the Food for Life Catering Mark aims to achieve.

It is easy to forget just how bad much of catered food had become in the public and private sectors, and how firmly it was gripped by a spiral of decline, where cheapest always won.

The Catering Mark can claim some credit for the fact that this has started to change, and support from the Departments of Education, Health and Environment, based on evidence of success, and after many years of hard work, simply increases the opportunity we now have to achieve change.

So of course I think organic standards for farming and food (and health and beauty and textiles) are right (but also not perfect). I also think that if we are going to play a positive part in changing the UK’s food culture, especially for the least well off, trying to start from a position where everyone has to sign up to 100% organic, or be ignored or condemned, is doomed to fail.

A significant driver of change for the better

Twelve years ago, in school food, hospital food and elsewhere, we were set on a course where no food would be cooked where it was eaten, much of the meat served was ‘reconstituted’, shaped and fried, sandwiches could be made one side of England and eaten the other side of the country.

No one, including those serving the food knew where any of it came from nor how it had been produced, and the idea that organic food had any part to play in the cheap (and nasty) food served in most schools, hospitals, care homes, nurseries and many work places, was treated as a bad joke.

The Catering Mark has started to change that, and the fact is, thanks to it, there are now 280,000 school meals served daily at Silver with at least 5% organic food, and 150,000 school meals served daily at Gold with at least 15% organic.

We are not at 100% organic, nor Denmark’s 60%, nor Sweden’s 25%, but at least after decades of declining food standards, we are starting to move in the right direction.

 


 

Peter Melchett is Policy Director of the Soil Association.

Also on The Ecologist:The Soil Association’s ‘Catering Mark’ – a compromise too far?‘ by Lynda Brown, former Soil Association trustee.

 

 




390615

The Soil Association’s mission is organic – and it always will be! Updated for 2026





Since the 1940s the Soil Association has campaigned for food and farming systems that support the health of our people and environment.

This work is just as relevant now as it was back then. We want to see a future where good food, organic food, is accessible to everyone and where we farm in a way that supports biodiversity, improves animal welfare and addresses climate change.

Though there is always more to do, we are making progress towards achieving this vision.

Last month, four of the Soil Association’s 17 Trustees resigned following the rejection by their fellow Trustees of a motion challenging our three-year old strategy, ‘The Road to 2020‘. Our strategy focusses as strongly as ever on organic food and farming, and also reaches out to broader audiences.

We are sorry these trustees felt unable to support our initiatives to work with non-organic as well as organic farmers, and with many other people in schools, hospitals and society more widely. We think the challenges facing our food systems today are so urgent that we need to work with all who are interested in finding solutions that are in line with our founding principles.

Transforming Britain’s food culture

Food, and how we produce it, is an entry point into people’s lives and health. It helps develop an understanding of our connection with the natural world, as well as being critically important in its own right.

We understand the pressures facing consumers today. Far from eschewing the term organic, we are working to change perceptions, by ensuring that many more people routinely eat better food, including organic, in schools and hospitals for instance.

We work with schools across the UK transforming food culture with great school meals, children growing and cooking food, and even holding their own farmers markets in partnership with local farmers and growers.

Our Catering Mark is transforming an industry previously driven by cost, not quality, and everyday hundreds of thousands of people in nurseries, schools, workplaces, hospitals and care homes people now eat fresh, healthy and locally sourced meals. At silver and gold Catering Mark award these meals now all include organic.

This work couldn’t be more important. Earlier this year, the Department of Health identified hospital food as a clinical priority for the first time and the Hospital Food Standards Panel recognised the Catering Mark as a scheme that improves food in hospitals for patients, staff and visitors.

We are working with an increasing number of hospitals to improve food served, including Nottingham University Hospital Trust whose meals have a minimum 15% spend on organic ingredients.

Our commitment to organic food and farming is as strong as ever

Organic farming has many of the answers that can help with some of the big challenges of the future such as climate change and the crisis now facing our soils. Organic farmers and growers are the true pioneers and heart of the organic movement and we remain absolutely committed to supporting them and continuing to grow the organic market.

We also know if we are to see real change in the world we need to work positively with all farmers – organic or not – sharing the research and knowledge of organic farming techniques, and learning from them too.

With World Soils Day on Friday (5th December) and the UN International Year of Soil in 2015, it’s a good moment to reflect that the health of our soil is critical to all farmers, not just organic ones.

So it was inspiring to see more non-organic farmers than ever before at our annual Soil Symposium last week, sharing ideas how to improve our soil and produce the very best food we can.

Through our Duchy Originals Future Farming programme we are supporting innovation in organic and low input agriculture, and helping farmers develop practices to improve productivity while caring for the environment and animal welfare.

Most farmers don’t have this ‘us and them’ attitude We are all trying to make a living the best we can, working together to find solutions to the issues facing agriculture in the UK. We would like to think we can find solutions which bring the farming community and wider society together – that doesn’t mean we won’t sometimes disagree, but we want to work constructively wherever possible with as many people as possible.

Farming must be fair, humane, healthy and ecologically based

We need to move beyond just telling others they are wrong; we need to share ideas and solutions to some of the big challenges facing our food system today. We want the Soil Association to become much more relevant to a lot more people – the public, farmers, businesses, schools and the public.

I want us to become better known for what we are for, rather than for what we are against. Our goal is to ensure that all farming and food is grounded in the organic principles – fair, humane, healthy and ecologically based – even if not all of it will be ‘certified’ organic.

I hope that this has made it clear that we remain completely committed to organic farming and to growing the market for organic food as the current ‘gold standard’ for good food.

The Soil Association was founded to research and disseminate the links between the way we manage our soils, and the impacts on human and environmental health.

Nothing could be more important, and our remaining trustees are fully committed to our approach, as laid out clearly in ‘The Road to 2020.

 


 

Helen Browning is Chief Executive of the Soil Association.

 

 




387660

The Soil Association’s mission is organic – and it always will be! Updated for 2026





Since the 1940s the Soil Association has campaigned for food and farming systems that support the health of our people and environment.

This work is just as relevant now as it was back then. We want to see a future where good food, organic food, is accessible to everyone and where we farm in a way that supports biodiversity, improves animal welfare and addresses climate change.

Though there is always more to do, we are making progress towards achieving this vision.

Last month, four of the Soil Association’s 17 Trustees resigned following the rejection by their fellow Trustees of a motion challenging our three-year old strategy, ‘The Road to 2020‘. Our strategy focusses as strongly as ever on organic food and farming, and also reaches out to broader audiences.

We are sorry these trustees felt unable to support our initiatives to work with non-organic as well as organic farmers, and with many other people in schools, hospitals and society more widely. We think the challenges facing our food systems today are so urgent that we need to work with all who are interested in finding solutions that are in line with our founding principles.

Transforming Britain’s food culture

Food, and how we produce it, is an entry point into people’s lives and health. It helps develop an understanding of our connection with the natural world, as well as being critically important in its own right.

We understand the pressures facing consumers today. Far from eschewing the term organic, we are working to change perceptions, by ensuring that many more people routinely eat better food, including organic, in schools and hospitals for instance.

We work with schools across the UK transforming food culture with great school meals, children growing and cooking food, and even holding their own farmers markets in partnership with local farmers and growers.

Our Catering Mark is transforming an industry previously driven by cost, not quality, and everyday hundreds of thousands of people in nurseries, schools, workplaces, hospitals and care homes people now eat fresh, healthy and locally sourced meals. At silver and gold Catering Mark award these meals now all include organic.

This work couldn’t be more important. Earlier this year, the Department of Health identified hospital food as a clinical priority for the first time and the Hospital Food Standards Panel recognised the Catering Mark as a scheme that improves food in hospitals for patients, staff and visitors.

We are working with an increasing number of hospitals to improve food served, including Nottingham University Hospital Trust whose meals have a minimum 15% spend on organic ingredients.

Our commitment to organic food and farming is as strong as ever

Organic farming has many of the answers that can help with some of the big challenges of the future such as climate change and the crisis now facing our soils. Organic farmers and growers are the true pioneers and heart of the organic movement and we remain absolutely committed to supporting them and continuing to grow the organic market.

We also know if we are to see real change in the world we need to work positively with all farmers – organic or not – sharing the research and knowledge of organic farming techniques, and learning from them too.

With World Soils Day on Friday (5th December) and the UN International Year of Soil in 2015, it’s a good moment to reflect that the health of our soil is critical to all farmers, not just organic ones.

So it was inspiring to see more non-organic farmers than ever before at our annual Soil Symposium last week, sharing ideas how to improve our soil and produce the very best food we can.

Through our Duchy Originals Future Farming programme we are supporting innovation in organic and low input agriculture, and helping farmers develop practices to improve productivity while caring for the environment and animal welfare.

Most farmers don’t have this ‘us and them’ attitude We are all trying to make a living the best we can, working together to find solutions to the issues facing agriculture in the UK. We would like to think we can find solutions which bring the farming community and wider society together – that doesn’t mean we won’t sometimes disagree, but we want to work constructively wherever possible with as many people as possible.

Farming must be fair, humane, healthy and ecologically based

We need to move beyond just telling others they are wrong; we need to share ideas and solutions to some of the big challenges facing our food system today. We want the Soil Association to become much more relevant to a lot more people – the public, farmers, businesses, schools and the public.

I want us to become better known for what we are for, rather than for what we are against. Our goal is to ensure that all farming and food is grounded in the organic principles – fair, humane, healthy and ecologically based – even if not all of it will be ‘certified’ organic.

I hope that this has made it clear that we remain completely committed to organic farming and to growing the market for organic food as the current ‘gold standard’ for good food.

The Soil Association was founded to research and disseminate the links between the way we manage our soils, and the impacts on human and environmental health.

Nothing could be more important, and our remaining trustees are fully committed to our approach, as laid out clearly in ‘The Road to 2020.

 


 

Helen Browning is Chief Executive of the Soil Association.

 

 




387660

The Soil Association’s mission is organic – and it always will be! Updated for 2026





Since the 1940s the Soil Association has campaigned for food and farming systems that support the health of our people and environment.

This work is just as relevant now as it was back then. We want to see a future where good food, organic food, is accessible to everyone and where we farm in a way that supports biodiversity, improves animal welfare and addresses climate change.

Though there is always more to do, we are making progress towards achieving this vision.

Last month, four of the Soil Association’s 17 Trustees resigned following the rejection by their fellow Trustees of a motion challenging our three-year old strategy, ‘The Road to 2020‘. Our strategy focusses as strongly as ever on organic food and farming, and also reaches out to broader audiences.

We are sorry these trustees felt unable to support our initiatives to work with non-organic as well as organic farmers, and with many other people in schools, hospitals and society more widely. We think the challenges facing our food systems today are so urgent that we need to work with all who are interested in finding solutions that are in line with our founding principles.

Transforming Britain’s food culture

Food, and how we produce it, is an entry point into people’s lives and health. It helps develop an understanding of our connection with the natural world, as well as being critically important in its own right.

We understand the pressures facing consumers today. Far from eschewing the term organic, we are working to change perceptions, by ensuring that many more people routinely eat better food, including organic, in schools and hospitals for instance.

We work with schools across the UK transforming food culture with great school meals, children growing and cooking food, and even holding their own farmers markets in partnership with local farmers and growers.

Our Catering Mark is transforming an industry previously driven by cost, not quality, and everyday hundreds of thousands of people in nurseries, schools, workplaces, hospitals and care homes people now eat fresh, healthy and locally sourced meals. At silver and gold Catering Mark award these meals now all include organic.

This work couldn’t be more important. Earlier this year, the Department of Health identified hospital food as a clinical priority for the first time and the Hospital Food Standards Panel recognised the Catering Mark as a scheme that improves food in hospitals for patients, staff and visitors.

We are working with an increasing number of hospitals to improve food served, including Nottingham University Hospital Trust whose meals have a minimum 15% spend on organic ingredients.

Our commitment to organic food and farming is as strong as ever

Organic farming has many of the answers that can help with some of the big challenges of the future such as climate change and the crisis now facing our soils. Organic farmers and growers are the true pioneers and heart of the organic movement and we remain absolutely committed to supporting them and continuing to grow the organic market.

We also know if we are to see real change in the world we need to work positively with all farmers – organic or not – sharing the research and knowledge of organic farming techniques, and learning from them too.

With World Soils Day on Friday (5th December) and the UN International Year of Soil in 2015, it’s a good moment to reflect that the health of our soil is critical to all farmers, not just organic ones.

So it was inspiring to see more non-organic farmers than ever before at our annual Soil Symposium last week, sharing ideas how to improve our soil and produce the very best food we can.

Through our Duchy Originals Future Farming programme we are supporting innovation in organic and low input agriculture, and helping farmers develop practices to improve productivity while caring for the environment and animal welfare.

Most farmers don’t have this ‘us and them’ attitude We are all trying to make a living the best we can, working together to find solutions to the issues facing agriculture in the UK. We would like to think we can find solutions which bring the farming community and wider society together – that doesn’t mean we won’t sometimes disagree, but we want to work constructively wherever possible with as many people as possible.

Farming must be fair, humane, healthy and ecologically based

We need to move beyond just telling others they are wrong; we need to share ideas and solutions to some of the big challenges facing our food system today. We want the Soil Association to become much more relevant to a lot more people – the public, farmers, businesses, schools and the public.

I want us to become better known for what we are for, rather than for what we are against. Our goal is to ensure that all farming and food is grounded in the organic principles – fair, humane, healthy and ecologically based – even if not all of it will be ‘certified’ organic.

I hope that this has made it clear that we remain completely committed to organic farming and to growing the market for organic food as the current ‘gold standard’ for good food.

The Soil Association was founded to research and disseminate the links between the way we manage our soils, and the impacts on human and environmental health.

Nothing could be more important, and our remaining trustees are fully committed to our approach, as laid out clearly in ‘The Road to 2020.

 


 

Helen Browning is Chief Executive of the Soil Association.

 

 




387660

The Soil Association’s mission is organic – and it always will be! Updated for 2026





Since the 1940s the Soil Association has campaigned for food and farming systems that support the health of our people and environment.

This work is just as relevant now as it was back then. We want to see a future where good food, organic food, is accessible to everyone and where we farm in a way that supports biodiversity, improves animal welfare and addresses climate change.

Though there is always more to do, we are making progress towards achieving this vision.

Last month, four of the Soil Association’s 17 Trustees resigned following the rejection by their fellow Trustees of a motion challenging our three-year old strategy, ‘The Road to 2020‘. Our strategy focusses as strongly as ever on organic food and farming, and also reaches out to broader audiences.

We are sorry these trustees felt unable to support our initiatives to work with non-organic as well as organic farmers, and with many other people in schools, hospitals and society more widely. We think the challenges facing our food systems today are so urgent that we need to work with all who are interested in finding solutions that are in line with our founding principles.

Transforming Britain’s food culture

Food, and how we produce it, is an entry point into people’s lives and health. It helps develop an understanding of our connection with the natural world, as well as being critically important in its own right.

We understand the pressures facing consumers today. Far from eschewing the term organic, we are working to change perceptions, by ensuring that many more people routinely eat better food, including organic, in schools and hospitals for instance.

We work with schools across the UK transforming food culture with great school meals, children growing and cooking food, and even holding their own farmers markets in partnership with local farmers and growers.

Our Catering Mark is transforming an industry previously driven by cost, not quality, and everyday hundreds of thousands of people in nurseries, schools, workplaces, hospitals and care homes people now eat fresh, healthy and locally sourced meals. At silver and gold Catering Mark award these meals now all include organic.

This work couldn’t be more important. Earlier this year, the Department of Health identified hospital food as a clinical priority for the first time and the Hospital Food Standards Panel recognised the Catering Mark as a scheme that improves food in hospitals for patients, staff and visitors.

We are working with an increasing number of hospitals to improve food served, including Nottingham University Hospital Trust whose meals have a minimum 15% spend on organic ingredients.

Our commitment to organic food and farming is as strong as ever

Organic farming has many of the answers that can help with some of the big challenges of the future such as climate change and the crisis now facing our soils. Organic farmers and growers are the true pioneers and heart of the organic movement and we remain absolutely committed to supporting them and continuing to grow the organic market.

We also know if we are to see real change in the world we need to work positively with all farmers – organic or not – sharing the research and knowledge of organic farming techniques, and learning from them too.

With World Soils Day on Friday (5th December) and the UN International Year of Soil in 2015, it’s a good moment to reflect that the health of our soil is critical to all farmers, not just organic ones.

So it was inspiring to see more non-organic farmers than ever before at our annual Soil Symposium last week, sharing ideas how to improve our soil and produce the very best food we can.

Through our Duchy Originals Future Farming programme we are supporting innovation in organic and low input agriculture, and helping farmers develop practices to improve productivity while caring for the environment and animal welfare.

Most farmers don’t have this ‘us and them’ attitude We are all trying to make a living the best we can, working together to find solutions to the issues facing agriculture in the UK. We would like to think we can find solutions which bring the farming community and wider society together – that doesn’t mean we won’t sometimes disagree, but we want to work constructively wherever possible with as many people as possible.

Farming must be fair, humane, healthy and ecologically based

We need to move beyond just telling others they are wrong; we need to share ideas and solutions to some of the big challenges facing our food system today. We want the Soil Association to become much more relevant to a lot more people – the public, farmers, businesses, schools and the public.

I want us to become better known for what we are for, rather than for what we are against. Our goal is to ensure that all farming and food is grounded in the organic principles – fair, humane, healthy and ecologically based – even if not all of it will be ‘certified’ organic.

I hope that this has made it clear that we remain completely committed to organic farming and to growing the market for organic food as the current ‘gold standard’ for good food.

The Soil Association was founded to research and disseminate the links between the way we manage our soils, and the impacts on human and environmental health.

Nothing could be more important, and our remaining trustees are fully committed to our approach, as laid out clearly in ‘The Road to 2020.

 


 

Helen Browning is Chief Executive of the Soil Association.

 

 




387660

The Soil Association’s mission is organic – and it always will be! Updated for 2026





Since the 1940s the Soil Association has campaigned for food and farming systems that support the health of our people and environment.

This work is just as relevant now as it was back then. We want to see a future where good food, organic food, is accessible to everyone and where we farm in a way that supports biodiversity, improves animal welfare and addresses climate change.

Though there is always more to do, we are making progress towards achieving this vision.

Last month, four of the Soil Association’s 17 Trustees resigned following the rejection by their fellow Trustees of a motion challenging our three-year old strategy, ‘The Road to 2020‘. Our strategy focusses as strongly as ever on organic food and farming, and also reaches out to broader audiences.

We are sorry these trustees felt unable to support our initiatives to work with non-organic as well as organic farmers, and with many other people in schools, hospitals and society more widely. We think the challenges facing our food systems today are so urgent that we need to work with all who are interested in finding solutions that are in line with our founding principles.

Transforming Britain’s food culture

Food, and how we produce it, is an entry point into people’s lives and health. It helps develop an understanding of our connection with the natural world, as well as being critically important in its own right.

We understand the pressures facing consumers today. Far from eschewing the term organic, we are working to change perceptions, by ensuring that many more people routinely eat better food, including organic, in schools and hospitals for instance.

We work with schools across the UK transforming food culture with great school meals, children growing and cooking food, and even holding their own farmers markets in partnership with local farmers and growers.

Our Catering Mark is transforming an industry previously driven by cost, not quality, and everyday hundreds of thousands of people in nurseries, schools, workplaces, hospitals and care homes people now eat fresh, healthy and locally sourced meals. At silver and gold Catering Mark award these meals now all include organic.

This work couldn’t be more important. Earlier this year, the Department of Health identified hospital food as a clinical priority for the first time and the Hospital Food Standards Panel recognised the Catering Mark as a scheme that improves food in hospitals for patients, staff and visitors.

We are working with an increasing number of hospitals to improve food served, including Nottingham University Hospital Trust whose meals have a minimum 15% spend on organic ingredients.

Our commitment to organic food and farming is as strong as ever

Organic farming has many of the answers that can help with some of the big challenges of the future such as climate change and the crisis now facing our soils. Organic farmers and growers are the true pioneers and heart of the organic movement and we remain absolutely committed to supporting them and continuing to grow the organic market.

We also know if we are to see real change in the world we need to work positively with all farmers – organic or not – sharing the research and knowledge of organic farming techniques, and learning from them too.

With World Soils Day on Friday (5th December) and the UN International Year of Soil in 2015, it’s a good moment to reflect that the health of our soil is critical to all farmers, not just organic ones.

So it was inspiring to see more non-organic farmers than ever before at our annual Soil Symposium last week, sharing ideas how to improve our soil and produce the very best food we can.

Through our Duchy Originals Future Farming programme we are supporting innovation in organic and low input agriculture, and helping farmers develop practices to improve productivity while caring for the environment and animal welfare.

Most farmers don’t have this ‘us and them’ attitude We are all trying to make a living the best we can, working together to find solutions to the issues facing agriculture in the UK. We would like to think we can find solutions which bring the farming community and wider society together – that doesn’t mean we won’t sometimes disagree, but we want to work constructively wherever possible with as many people as possible.

Farming must be fair, humane, healthy and ecologically based

We need to move beyond just telling others they are wrong; we need to share ideas and solutions to some of the big challenges facing our food system today. We want the Soil Association to become much more relevant to a lot more people – the public, farmers, businesses, schools and the public.

I want us to become better known for what we are for, rather than for what we are against. Our goal is to ensure that all farming and food is grounded in the organic principles – fair, humane, healthy and ecologically based – even if not all of it will be ‘certified’ organic.

I hope that this has made it clear that we remain completely committed to organic farming and to growing the market for organic food as the current ‘gold standard’ for good food.

The Soil Association was founded to research and disseminate the links between the way we manage our soils, and the impacts on human and environmental health.

Nothing could be more important, and our remaining trustees are fully committed to our approach, as laid out clearly in ‘The Road to 2020.

 


 

Helen Browning is Chief Executive of the Soil Association.

 

 




387660

The Soil Association’s mission is organic – and it always will be! Updated for 2026





Since the 1940s the Soil Association has campaigned for food and farming systems that support the health of our people and environment.

This work is just as relevant now as it was back then. We want to see a future where good food, organic food, is accessible to everyone and where we farm in a way that supports biodiversity, improves animal welfare and addresses climate change.

Though there is always more to do, we are making progress towards achieving this vision.

Last month, four of the Soil Association’s 17 Trustees resigned following the rejection by their fellow Trustees of a motion challenging our three-year old strategy, ‘The Road to 2020‘. Our strategy focusses as strongly as ever on organic food and farming, and also reaches out to broader audiences.

We are sorry these trustees felt unable to support our initiatives to work with non-organic as well as organic farmers, and with many other people in schools, hospitals and society more widely. We think the challenges facing our food systems today are so urgent that we need to work with all who are interested in finding solutions that are in line with our founding principles.

Transforming Britain’s food culture

Food, and how we produce it, is an entry point into people’s lives and health. It helps develop an understanding of our connection with the natural world, as well as being critically important in its own right.

We understand the pressures facing consumers today. Far from eschewing the term organic, we are working to change perceptions, by ensuring that many more people routinely eat better food, including organic, in schools and hospitals for instance.

We work with schools across the UK transforming food culture with great school meals, children growing and cooking food, and even holding their own farmers markets in partnership with local farmers and growers.

Our Catering Mark is transforming an industry previously driven by cost, not quality, and everyday hundreds of thousands of people in nurseries, schools, workplaces, hospitals and care homes people now eat fresh, healthy and locally sourced meals. At silver and gold Catering Mark award these meals now all include organic.

This work couldn’t be more important. Earlier this year, the Department of Health identified hospital food as a clinical priority for the first time and the Hospital Food Standards Panel recognised the Catering Mark as a scheme that improves food in hospitals for patients, staff and visitors.

We are working with an increasing number of hospitals to improve food served, including Nottingham University Hospital Trust whose meals have a minimum 15% spend on organic ingredients.

Our commitment to organic food and farming is as strong as ever

Organic farming has many of the answers that can help with some of the big challenges of the future such as climate change and the crisis now facing our soils. Organic farmers and growers are the true pioneers and heart of the organic movement and we remain absolutely committed to supporting them and continuing to grow the organic market.

We also know if we are to see real change in the world we need to work positively with all farmers – organic or not – sharing the research and knowledge of organic farming techniques, and learning from them too.

With World Soils Day on Friday (5th December) and the UN International Year of Soil in 2015, it’s a good moment to reflect that the health of our soil is critical to all farmers, not just organic ones.

So it was inspiring to see more non-organic farmers than ever before at our annual Soil Symposium last week, sharing ideas how to improve our soil and produce the very best food we can.

Through our Duchy Originals Future Farming programme we are supporting innovation in organic and low input agriculture, and helping farmers develop practices to improve productivity while caring for the environment and animal welfare.

Most farmers don’t have this ‘us and them’ attitude We are all trying to make a living the best we can, working together to find solutions to the issues facing agriculture in the UK. We would like to think we can find solutions which bring the farming community and wider society together – that doesn’t mean we won’t sometimes disagree, but we want to work constructively wherever possible with as many people as possible.

Farming must be fair, humane, healthy and ecologically based

We need to move beyond just telling others they are wrong; we need to share ideas and solutions to some of the big challenges facing our food system today. We want the Soil Association to become much more relevant to a lot more people – the public, farmers, businesses, schools and the public.

I want us to become better known for what we are for, rather than for what we are against. Our goal is to ensure that all farming and food is grounded in the organic principles – fair, humane, healthy and ecologically based – even if not all of it will be ‘certified’ organic.

I hope that this has made it clear that we remain completely committed to organic farming and to growing the market for organic food as the current gold standard for good food.

The Soil Association was founded to research and disseminate the links between the way we manage our soils, and the impacts on human and environmental health.

Nothing could be more important, and our remaining trustees are fully committed to our approach, as laid out clearly in ‘The Road to 2020.

 


 

Helen Browning is Chief Executive of the Soil Association.

 

 




387660

Soil Association must get back to its roots Updated for 2026





We expect fellow members of the Soil Association will wonder why we resigned. In a democratic organisation they certainly have a right to be told without delay.

Below is an edited version of our resignation letter and a shortened summary of the concerns which led to our collective action, following a vote by a majority of the Soil Association Council not to hold an emergency meeting to address the issues.

A longer account of our concerns is available, should Soil Association members or the wider community wish to read it.

We think that the organic approach to food and farming is ecologically coherent, humane, scientifically responsible and potent and we remain committed supporters of the organisation’s founding purposes.

We hope that our action stimulates thought about how the Soil Association might campaign most effectively for the adoption of organic ideas in order to build a healthy society from the ground up.

Our edited resignation letter

Dear Dennis [Dennis Overton, Chair of SA Council]

We are writing to tender our resignations as Trustees of the Soil Association with immediate effect.

Since joining Council we have tried to fulfil our obligation as trustees to help guide the organisation in achieving its aims and purposes. Our contributions have been based on a clear commitment to the organic cause and on our long-standing and varied track record in food policy, campaigning, journalism and production.

We have brought to Council not only perspective but engagement. We have reported on how others see the Association and have presented several well thought-through proposals for improvements in practice.

Despite our strenuous attempts to raise our latest concerns in a way that was discreet and proper, the majority response has been to shoot the messenger rather than face the awkward message.

Meanwhile, the questionable presence on Management Committee (with an attendant reputational risk) of a non-organic farmer and a doctor who publicly attacks an important tool of organic animal husbandry (homoeopathy) seems not to concern a Council that purports to be committed to good governance.

We fear for the good name and relevance of an organisation that we have supported for many years. We have done our best to alert fellow trustees to the dangers implicit in the way that the current strategy is being implemented.

It is clear that ours is a minority view and we can no longer collude in a bogus consensus. Accordingly we are resigning. We will continue to devote our energies to challenging corporate control of the food system.

Yours sincerely,

Joanna Blythman, Lynda Brown, Pat Thomas, Andrew Whitley.

Shortened summary of trustee concerns

Implementation of the Soil Association strategy [Road to 2020] and its effect on the Soil Association profile.

We believe that the implementation of this strategy is a major factor in the demise of organic awareness, and the general confusion around what the Soil Association is, what it stands for, and what it does. In particular we would note the following:

1. Demise of organic awareness

  • The avoidance, wherever possible, of the ‘O’ word in preference to ‘nature-friendly’ and ‘planet-friendly’ substitutes.
  • A reluctance to use the ‘O’ word in relation to the Soil Association and its activities.
  • The emphasis on ‘starting where people are’ which leads to confusing messages and uncomfortable compromises. An example here is the use of a long-standing organic slogan ‘Food you can trust’ to promote the ‘Food For Life Catering Mark’ when its standards depart in important respects from Soil Association organic standards.
  • The widespread confusion resulting from compromised positions.
  • The tendency to ‘infantilise’ the organic message in major campaigns.
  • The policy of ‘pick and mix’ organics, which undermines informed understanding of organic principles.

2. Subordination and dilution of the organic message to a healthy eating message

  • Food For Life and the Catering Mark messaging is given prominence and is becoming the preferred ‘voice’ of the Soil Association.
  • The shift in focus to position the Soil Association as a public health delivery organization rather than the UK’s main organic food and farming organisation.

3. The Soil Association’s public profile

  • A PR void at senior management level, and loss of an authoritative voice.
  • The Soil Association is no longer the ‘go-to’ place for media on food and farming matters.
  • The Soil Association lacks political clout on national farming matters.

4. A dull and uninspiring image

  • The evident lack of appeal to younger consumers, for example, as highlighted in a recent survey conducted by MMR Research Worldwide.
  • A safe, cautious, controversy-averse image, pre-occupied with being all things to all men and with an over -arching ‘soft sell’.
  • The substitution of vague promises for meaningful inspirational targets.
  • The lack of ‘fire in the belly’ campaigns and conviction in its own beliefs.
  • The policy – as seen in the Soil Association’s daily News Digest – of attaching itself to others’ coat tails to ‘walk the talk’.

5. The inward looking and parochial nature of the Soil Association

  • Too focused on its own achievements.
  • A lack of engagement with the wider organic world.
  • Inadequate  promotion of the success of the organic movement globally to help build general consumer/farming confidence.

6. Membership issues

  • Membership of the Soil Association continues to decline.
  • Members are undervalued in comparison to external ‘stakeholders’.
  • The evolution of Living Earth into a lightweight lifestyle magazine instead of an intelligent publication that inspires and informs.
  • An emerging agenda to change the Soil Association from a campaigning membership organisation into a ‘corporate’ entity.

7. Inadequate support and allegiance to organic farmers and growers

  • Licensee numbers have stagnated, yet there seems to be no pro-active strategy, in either the farming or the consumer arena, to capitalise on the upturn of organic sales and to champion overtly organic food.


Comments received

During the preparation of this document we spoke confidentially to various people from across the spectrum of farmers, growers, producers and consumers. We include some comments we received (unattributed) for background purposes:

  • “The SA is too prepared to jump on bandwagons rather than focusing on what it says it believes in.”
  • “Its content seems to be news-led rather than setting the agenda.”
  • “The SA is not explaining why organic is a good thing for people; they’ve lost their way.”
  • “The SA failed to make organic different and has been too keen to keep mainstream agriculture onside.”
  • “I haven’t a clue what organic stands for any more. The SA is not on my radar, I never hear about it. I’m no longer certified, but keep in touch with growers and all they do is moan about certification.”
  • “We need more consumer education. The SA is failing in this – people don’t know what organic is.”
  • “I hear a lot of frustration from growers and farmers. Certification is laborious and expensive for small producers – who constantly moan about it, and feel they are unfairly treated.”
  • “The SA needs to go out on a limb to defend organic philosophy and values. No one will thank it in 20 years time for being safe, for not sticking its head above the parapet, for avoiding difficult conversations or for striving to be a healthy eating charity – of which we already have many.”
  • “Organic is dying. The SA are failing in their duty to educate and explain what organic food and farming is all about – no-one knows what organic means; if this continues the organic movement will fade away.”
  • “The SA is diluting its message and spreading itself too far and wide: I couldn’t give you a definition of who the SA is now and what the SA stands for.”
  • “The SA has failed to make organic different and has been too keen to keep mainstream agriculture onside.”
  • “Campaigning organizations need to lead from the front. It’s not the easy stuff that counts, it’s the difficult decisions where you need to take a stand – that’s what people respect you for, and that’s where the SA ducks out.”
  • “The more SA embraces non-organic organizations, the more difficult it is for devoted producers, some of whom feel that it’s treachery; they feel let down and abandoned.”
  • “Large non-organic organizations don’t want the SA to campaign for organics, because it makes them look bad – the SA defer to this, which tarnishes their organic image and credentials.”
  • “Why is the campaigning for organic being left to the OTB? The current work being done by the OTB is very low level and just doesn’t work.”
  • “The SA effectively heads up the organic movement in the UK; indeed, historically, it is largely responsible for creating it. That carries a huge responsibility. It is the Mother Ship. It cannot cast it off and destroy it for its own short-term aims – and that’s what I see happening. If the organic movement dies in the UK, the SA will be responsible and history will judge it accordingly.”

 

 




387619